📢 CfP
✨Submit your research to Journal of Sustainable Tourism for our SI: How does the cost-of-living crisis affect sustainable tourism?

🗓️Submit your abstract by May 1, 2024

🔍further details are provided below

#Sustainableconsumption #CostOfLivingCrisis
think.taylorandfrancis.com/special_issues…

These are the ABCs of Climate Change ⬇️

This is a starting point for a deeper understanding of climate science and sustainability 💡

Just had a great chat at BBC Radio Sheffield about the changing trends in entertainment!

📻 It was interesting to discuss how more people are opting for daytime leisure activities.

Thanks to the team at ⁦BBC Sheffield⁩ for having me!

#EntertainmentTrends #DayFever

New paper out in
Journal of Business Research
on #InfluencerMarketing & #Sustainability . Special thanks to White Rose for the support - with
LUBS Marketing Department
Professor Hossein Olya doi.org/10.1016/j.jbus…

Marketing and CCI (MCCI) group awayday was a fantastic opportunity to reflect on the accomplishments of the past year and set the stage for an even more incredible year ahead.
Anticipate a year of innovation, growth, and impactful endeavours.
#MCCI #SUMS #futureforward

Re #MGT6181_23 Evaluation of the MK

From Mark Ritson: Brands love reported data showing people care about sustainable consumption, but these spurious findings hold back real behaviour change.

Check out his latest column here: marketingweek.com/ritson-badly-d…

A pleasure to attend the 12 Journal Reading Club event organised by our brilliant PhD researchers & members of BRISTTSheffield🤓
🌟 Engaging discussions & a room full of inspiring minds💭
Kudos to the organisers for a thought-provoking evening! Looking forward to the next one🤩

Glad to see two members of Marketing & Cultural and Creative Industries group are listed in the top 2% of scientists in the world: elsevier.digitalcommonsdata.com/public-files/d…

BRISTTSheffield The University of Sheffield

RE #MGT6181_23 ; TV ad

RE #MGT6181_23 : Using the right tactic: Level 1 of IMC theory

RE: #MGT6181_23 Level 4 of IMC theory: Financial integration

You may often get asked 'what's the ROI of our marketing?'

How do you respond to that question?

Check out the latest cartoon from the Marketoonist

RE: # #MGT6181_23 Loyalty is one of the key motivation of the MK

📢📢 The submission window is opening, soon! Please consider submitting your research papers related to Influencer Marketing and Pro-Social Behaviour/Sustainability to our Special Issue in Psychology & Marketing - with Professor Hossein Olya Myung Ja Kim Kevin Kam Fung So

📢 Excited to share my latest publication (ABS4*) introducing #ToCRESA : A New Framework to Evaluate Impacts of Complex Projects!
🔍 This follows up on my recent paper on the Theory of Change in #JoST , addressing the need for integrative evaluation models.
authors.elsevier.com/a/1hbsixTbM~s4R

🎙️Today, I delivered a talk at the 4th International Conference on Modern Management based on Big Data ( #MMBD2023 ) held in Seoul, South Korea.
🌍As part of my commitment to sustainability, I minimized travel, but that meant staying awake until 3:00 am!😅

#Digitalamarketing

💚 Workshop In Progress
🤓 Great to see excellent presentations & lots of excitements about this special issue.

ℹ Learn more: onlinelibrary.wiley.com/journal/152067…

Giampaolo Viglia Dr. Maximilian Gerrath Kevin Kam Fung So Myung Ja Kim Zahra Shah Professor Hossein Olya
Psychology & Marketing BRISTTSheffield Sheffield University Management School

I am humbled and honoured that I received Education Award 2023 in the category of doctoral supervision.
Witnessing my students’ achievements and the impact they make in their respective fields is the most rewarding aspect of being a supervisor.

#educationaward #educator #phd

Please consider submitting to our special issue on Influencer Marketing for the Greater Good:
onlinelibrary.wiley.com/journal/152067…