Elevate your travel game with BOSS x Samsonite capsule collection! 🧳

From sleek aluminum shells to luxurious camel interiors, their new luggage capsule ensures you pack light without compromising style or functionality.

Shop now: on.hugoboss.com/SB24

#BeYourOwnBOSS

This is how we #ShapeTomorrow 🚀
At our first-ever Innovation Summit 2024 we had guest speakers, panel discussions, and workshops showcasing our latest projects.

Curious for more? Check out how we’re innovating here: on.hugoboss.com/IS24

#insideHUGOBOSS

Have you played HUGO FASHION MATCH on Roblox yet?
Join the social styling game, dress your opponent’s avatar, and share your virtual looks here!

Try it now: on.hugoboss.com/HBRG

#HUGOYourWay

Calling all gamers: respawn your look with the #HUGOxIO Web3 denim jacket from our HUGO BLUE x Imaginary Ones | $BUBBLE 🫧🫧🫧 collection, powered by Roblox.
With customizable AR and extended reality features, it also gives you USD 350 worth of $BUBBLE airdrop.
Get yours here:…

GLHF, see you Imaginary Ones | $BUBBLE 🫧🫧🫧
#HUGOxIO

GGWP, next game? HUGO BOSS Corporate

14.03.2024
3PM (UTC)

We turned Berlin BLUE for the launch of our first HUGO BLUE collection! 💙

Picture this: denim, more denim, beats by #SwaeLee , and live gaming on Roblox with PLANET HUGO! 🎶🎮

Game on: on.hugoboss.com/HBL

#HUGOYourWay

Happy #InternationalWomensDay !
This #IWD2024 we invite you to #InspireInclusion , for all women, everywhere.

Tag an inspiring woman and share the love! 🫶

Be inspired: on.hugoboss.com/IWD24

Another record year! 🚀
With sales topping EUR 4 billion for the first time, 2023 took our brand momentum to the next level! It’s now time to say “Hello Future!”

Explore our full 2023 financial results on our groupsite: on.hugoboss.com/AR23

Meet us on PLANET HUGO!
We’re making our Roblox debut, uploading our creative DNA and spirit of self-expression into the world of gaming.

Play now: on.hugoboss.com/PLANETHUGO

#HUGOYourWay

#TaylorFritz has joined team BOSS as our newest brand ambassador! 🎾 One of the most exciting new tennis players around, he fully embodies our brand values to live a self-determined life. #BeYourOwnBOSS

Read more about our new Global Brand Ambassador: on.hugoboss.com/TF

Calling all gamers: PLANET HUGO is coming to Roblox.

Stay tuned: on.hugoboss.com/HBR

#HUGOYourWay

HUGO World is growing with HUGO BLUE 💙
The brand launches the Summer 2024 collection together with the new denim line, ready to #HUGOYourWay !

Check #Rikimaru #Reezy #CaraTaylor and #VinnieHacker and their 🔥 fits.

More info: on.hugoboss.com/HSU24

Thanks ELLEUK for celebrating the launch of the Naomi x BOSS capsule with us!

The Selfridges pop-up and Saturday night dinner was full of style, glamour, and the unmistakable mark of Naomi Campbell 💜

Discover the collection: on.hugoboss.com/NxB

#BeYourOwnBOSS

We're excited to announce the Naomi x BOSS capsule collection, in collaboration with Naomi Campbell 💜

Inspired by her fast-paced lifestyle, we co-created sophisticated, laidback, and iconic closet essentials together.

🛍️ Shop now: on.hugoboss.com/Naomi-

#BeYourOwnBOSS

Spreading the love today with our legendary Imaginary Ones character! Happy #ValentinesDay from us to you ❤️💙

#HUGOxIO

Join us #insideHUGOBOSS for a behind-the-scenes look at how our Double B, Every Me employee activation came to life — starting with the photobooth, and then ending up on LinkedIn with inspiring stories on how to #BeYourOwnBOSS . 📷

Discover the campaign: on.hugoboss.com/EA24

祥龙抬首，万象启新 🐉

Wishing you a Happy Lunar New Year!
May the upcoming year of the Dragon bring luck, strength, and success in everything you do.

#LunarNewYear

HUGO hits the racetrack as the Official Apparel Partner of the Visa Cash App RB Formula One™ Team!

We're revving up the world of F1 with exhilarating speed, fierce style, and unapologetic self-expression.

Zoom over: on.hugoboss.com/HF1️💨

#HUGOYourWay #VisaCashAppRB

We just unveiled the Double B: the new monogram for the spirit of a true #BOSS !

Our latest collection introduced the new BOSS logo and took it to a whole new level with super-sized 3D images thanks to the power of CGI.

Explore more: on.hugoboss.com/BB

#BeYourOwnBOSS