Lauren Johnson
@LaurenJohnson
Advertising reporter @BusinessInsider ([email protected]). Also on Threads: https://t.co/1xTaBTpPd8
ID:15380320
https://www.businessinsider.com/author/lauren-johnson 10-07-2008 17:21:52
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Oopsies — a server issue at PubMatic last week caused publishers to rake in millions of ad spend within minutes. Lara O'Reilly has the story: businessinsider.com/pubmatic-ad-sp…
The Trade Desk is one of adtech's greatest successes but faces its biggest test yet with third-party cookies disappearing. Lara O'Reilly, Ryan Henry Joe, and I dug into how The Trade Desk is trying to engineer the future of digital advertising. businessinsider.com/the-trade-desk…
LiveRamp's $200 million purchase of Habu could catalyze a wave (lol get it?) of related acquisitions as companies figure out cookieless advertising. With Lara O'Reilly and Ryan Henry Joe: businessinsider.com/liveramp-habu-…
.Business Insider's annual list of the hottest adtech companies is out! We highlighted companies working on big initiatives around cookieless ads, retail media, streaming TV, gen AI, and more. Here are the 16 hottest adtech companies of 2023: businessinsider.com/the-16-hottest…