The 6 Must-Have, Must-Change Martech Categories remind us that everything, no matter how good its been, must evolve smg.io/3pF7vi3 via CMSWire.com

The 10 Commandments of #B2B #InfluencerMarketing bit.ly/38NwNpf by chitra iyer

Chitra Iyer (chitra iyer ) shares her experience of visiting Eureka Bookstore in Delhi with her kids as she adds her voice to #StepUp4BookStores .

Read the whole story at #HWRBlogs .

#RecommendedReads #IndependentBookStores #VisitaBookStore

himalayanwritingretreat.com/book-store-in-…

What does a cookieless future mean for B2B brands? by chitra iyer

🕹️ More choice and control for audiences
💰 Genuine monetization opportunities for publishers
🤝 Ability to create sustainable trust and better experiences for B2B brands

Learn more: bit.ly/3vHgaVd

#dataprivacy 's journey from cost-centre to growth-driver presents 4 CMO conundrums which I explore with the experts on this CMSWire.com piece: cmswire.com/customer-exper…

What do martech buyers need to know about Platforms, Suites, products, Solutions, Apps, Superapps, etc. so they make the best decisions for their stack? cmswire.com/digital-market…

Products, platforms, ecosystems, apps, superapps, suites, solutions - what exactly do martech buyers need to know about these terms to make a decision that won't come back to bite them? cmswire.com/digital-market…

Are Lead Generation Days Over for B2B Marketers? by @letstalkmartech cmswire.com/digital-market…

#omnitech , #ssot (single source of trust), the impact of voice on sales jobs, and many other awesome conversations on the last episode of #talkingstack for 2019! with Brent Leary David Raab and Anand Thaker Ziff Davis B2B MarTech Advisor lnkd.in/f4yxsa5

I have a feeling we are going to hear a lot more of sales tech in 2020...Nancy Nardin! Ziff Davis B2B Smart Selling Tools Inc. lnkd.in/fFVTDxW

Can you 'orchestrate' something you have no control over? David Raab asks Jeff Nicholson from Pegasystems..and that sets us on a journey that goes from federated #datamarketing systems to CRM adoption, next best action to 'real-time interaction management'…lnkd.in/fiZU7Qd

The CRM Experience - Brent Leary's exclusive column on MarTech Advisor - connects the most significant trends in #crm with the larger #customerexpereince conversation ..he travels around the world of CRM, attending events and presentations, and you get to…lnkd.in/fFFRCBJ

An unmissable opportunity for data-driven marketers in India - David Raab the No.1 authority on all things CDP- is running a FREE half-day workshop on CDPs in Mumbai on 7th November courtesy Netcore Solutions - this is really a fab…lnkd.in/fDSxX9s lnkd.in/fsUW979

Go on- share your HRTech nightmares with us! It's always fun in retrospect!
HR Technologist lnkd.in/fJbYpCA

My top takeaway - design for 'data interaction' rather than 'data collection' to make AI outcomes as meaningful as possible. Thanks, Loren McDonald for sharing some real thought-starters on #talkingstack with David Raab and Anand Thaker lnkd.in/ehauJXE

What does #neuromarketing have to do with you and your campaigns? Find out right here on MarTech Advisor Neha Pradhan Ziff Davis B2B #martech lnkd.in/frxwpru

5G is not about speed (although that is there). The real game-changer is latency - the interaction between a device and a network and the resulting speed of responsiveness. It's going to change the way marketers can use AR/VR, smart devices and video in…lnkd.in/f6sUHgT

'The CRM Experience' from Brent Leary - exclusively on MarTech Advisor - is all about how, why and whether CRM is morphing into a #customerengagement and #customerexpereince platform and the new directions we are seeing from CRM solutions/ industry. Expe…lnkd.in/fmR8fuQ

#customerdata platform 's are great in theory, but in practice - there's many a slip between unified data and marketing outcomes.... MarTech Advisor readers asked for more on the practical aspects of activating #customerdata so our 2…lnkd.in/fafjdpu lnkd.in/fSAbcRQ

I just found out I'm BAME. Actually, I guess I'm AME. Wait, worse! I'm a F-AME!! (Or F-BAME since B conveniently works for Black and Brown)! Ugh, can't believe we are still boxing people into categories like Female, Black, Asian, M…lnkd.in/ejZscWg lnkd.in/e5CNWtX