My biggest takeaway from #AdobeSummit last week is how much B2B content workflows are about to change. Learn about the event's highlights and how to get ready for your team's #genAI future. forrester.com/blogs/adobe-de…

When it comes to genAI, marketers are struggling with the transition from shiny new object to trusted work tool. jaypattisall and I offer advice for genAI adoption on this week’s #ForresterPodcast ​. bit.ly/3VrOuAY

The primary limiting factor to implementing #genAi is the quality of your organization's data. Learn how your operations team needs to change in the latest blog by @Forrester analysts Brett Kahnke and Michele Goetz. forrester.com/blogs/gen-ai-d…

Ready to move from one-off approaches to marketing organization-wide genAI adoption? @JayPattisall and I have you covered: read our latest blog introducing Forrester's GenAI Marketing Adoption Framework to accelerate impact. forrester.com/blogs/cmos-adv…

It's time for B2B marketers to make progress with genAI adoption. Read my latest Forrester blog for practical advice on how to move your team's efforts forward this year. forrester.com/blogs/marketer…

A lot of marketers ask how they can differentiate their brand, given concerns about AI-generated content. Here are four ways brands will approach this in 2024: forbes.com/sites/johnhall…

Privacy implications are a major consideration in #generativeAI pilot projects. In this episode of What It Means, @Forrester Principal Analyst Enza Iannopollo shares some insights and mistakes to avoid. forrester.smh.re/8Sf

For all the FOMO B2B marketers have about #GenerativeAI , many aren’t sure where to start with it. This week's @Forrester What It Means explores many of the questions I'm hearing from clients. forrester.smh.re/8Oy

Fact: 61% of marketers are still learning how AI works. We've all got questions about using genAI to scale content efforts. Join the PathFactory webinar on Oct 4th to learn what your peers are doing and how you can guide your team moving forward. nurturenow.pathfactory.com/c/gen-ai-forre…

Looking forward to meeting SF Bay Area content peeps and discussing how genAI is changing B2B content. See you Oct 26th. Thanks Rich Schwerin 🚵‍♂️ (he/him/his) and Dennis Shiao (he/him)!

The next generation of 'digital native' event attendees has arrived. Forrester's Conrad Mills outlines four ways to adapt your in-person event strategy. forrester.smh.re/8Iy

'In Forrester’s 40 years, we’ve rarely recommended that clients move immediately to build a new technology. We’re breaking that rule with generative artificial intelligence.' @Forrester CEO George Colony breaks down all things #GenAI in his new blog. forrester.smh.re/8HU

#GenerativeAI has driven a lot of change in a short period. In this week's @Forrester podcast, Senior Analyst Rowan Curran and VP, Principal Analyst J. P. Gownder discuss the genAI inflection point and its impact on the future of work. forrester.smh.re/8BQ

Looking to drive customer-obsessed growth? Join @Forrester analysts for a panel discussion on the key actions B2B marketing and sales leaders should align around during annual planning. forrester.smh.re/7uA

Generative AI is everywhere lately, but what will its real impact be on the enterprise?

Explore Forrester’s latest insights on the new hub to help business and tech leaders separate hype from reality – and understand how to get value from #GenAI . forrester.smh.re/7qg

What a week at #ForrB2BSummit ! The Forrester roundtable on #GenerativeAI brought together so many leaders and experts - thank you Seth Marrs Kate Bradley Chernis Writer and aircover ! 🙌🔥

Yep

For #MothersDay , I really want CEOs to end their vendetta against remote work.
forbes.com/sites/moirafor…

Younger buyers are shaking up B2B purchasing. How should sellers respond? VP, Principal Analyst Barbara Winters shares her insights on this week’s #ForresterPodcast ​. forrester.smh.re/6xk

Acquisition-focused B2B marketing strategies leave money on the table. On this week’s #ForresterPodcast ,​ learn about a holistic approach that accelerates growth opportunities. bit.ly/3UTSpnM