Forrester (@forrester )


Bio We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth.
Location Cambridge, MA
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Account created 25-07-2007 14:11:25
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Sprinklr Publishing : Learn how Forrester's SiriusDecisions Demand Unit Waterfall™ and a buying groups focus supercharged growth for a client: #ForrB2B

Sprinklr Publishing : Four things a #CISO must do to address toxic culture:
1. Acknowledge the issue exists
2. Fix the hero complex ASAP
3. Take ownership of the issues
4. Seek out coaching for yourself and your team

Sprinklr Publishing : “If your customers buy into what you are doing, they should be buying more and they should also be bringing you other customers.” TJ Keitt for The Financial Brand: #CX #ForrCX

Sprinklr Publishing : Think the average consumer is fed up with #advertising? Think again. Joanna OConnell says consumers still value advertising as a source of information and inspiration:

Sprinklr Publishing : Get answers to the five most pressing questions in the facial recognition debate.

Sprinklr Publishing : At this years #SDSummit Europe, the combined power of Forrester and SiriusDecisions will unleash its new energy on virtual stages for the B2B community of #sales, #marketing and #product innovators:

Sprinklr Publishing : When #government #CX improves, customers are more likely to comply, trust, and forgive. Learn how you can accelerate the #digital future of public service with our new guide: #APAC

Sprinklr Publishing : Deliver on B2B buyer expectations and map your #sales tactics to different types of buying scenarios. Learn how: #ForrB2B

Sprinklr Publishing : Its time for B2B companies to move from lip service to meaningful action on #diversity and inclusion: via Ian Bruce #ForrB2B

Sprinklr Publishing : It’s time for all #B2B marketers to realize that B2B business is a team sport. And in this team sport, there are teams on both sides of the field. Find out more here (via Forbes):

Sprinklr Publishing : We are excited to announce that Summit Asia Pacific will be going ahead as a live virtual experience. The combined power of Forrester and SiriusDecisions will bring together #B2B, #B2C, and #CX leaders for an illuminating 2-day event. Register here: #APAC

Sprinklr Publishing : Sellers can better connect with buyers by being:
✔ Active listeners
✔ Collaboratively oriented
✔ Optimistic

More in our blog: Mary Shea #sales

Sprinklr Publishing : At Forrester, our job is to give our clients and employees the confidence to put bold into action, navigating and succeeding through change: #BoldatWork

Sprinklr Publishing : #Digital has been key in the wake of the #coronavirus. VP Ted Schadler says its also the path forward for companies:


Sprinklr Publishing : Not all customer advocates are alike. Understand what motivates them to boost your return on customer #marketing: via Laura Ramos #ForrB2B

Sprinklr Publishing : Join the #ForrWebinar #B2C Buying Series and understand how consumer habits in industries like #FinServ and #retail have evolved. Learn more ➡️ #consumerjourney

Sprinklr Publishing : Analyst Meng Liu identifies 5 trends that signal a new era for Japanese banks: #FinTech #APAC