🌟 Thrilling news! Ritu Trivedi Upadhyaya, Vice President - Business at Lodestar UM, stands tall among the distinguished winners of Social Samosa's revered Superwomen 2024! Congratulations, Ritu! 👏

Social Samosa Mediabrands India IPG Mediabrands APAC UM Worldwide

🎉 Celebrating 25 remarkable years with our CEO Aditi Mishra! As our network CEO at Mediabrands India, Shashi Sinha, aptly puts it, “Aditi’s journey from fresh out of business school to CEO of Lodestar UM is unparalleled in Indian advertising.” Here’s to many more years of success! 👏

'Print has recovered in terms of ad volumes. Our data shows that the overall advertising by square cma has over-indexed to the 2019 level.'

Our Chief Investment Officer, Hema Malik, discusses the dynamics of print ad in today's digital age 🔗 exchange4media.com/media-print-ne… exchange4media group

Aditi Mishra, CEO of Lodestar UM, explains that content that pivots around sensationalism and shock value tends to perpetuate stereotypes.
#womensday #avertising #media #marketing #stereotypes #commercials

Read full story here: impactonnet.com/.../tokenism-o…

In an era of progressive initiatives, the ad industry faces scrutiny for inauthentic portrayals of women and reinforcing regressive roles. Aditi Mishra, CEO of Lodestar UM, sheds light on these pressing issues, in Impact Magazine feature.

🔗: impactonnet.com/impact-feature… Mediabrands India

In the Social Samosa article, Hema Malik, our Chief Investment Officer, emphasizes the significant role of elections and a bustling cricket calendar as driving forces in 2024. Explore the detailed insights and media forecasts In the story.

🔗 socialsamosa.com/experts-speak/…

A Finalist at the BestMediaInfo Rising Star Awards, Vaishnavi Kamath, Manager-Data Science at Lodestar UM shares her exhilarating journey from statistical academia to guiding brands through effective investments. Mediabrands India UM Worldwide IPG Mediabrands APAC

bestmediainfo.com/2024/01/consta…

Aditi Mishra, CEO of Lodestar UM, outlines key trends for 2024 in FE BrandWagon article. She emphasizes leveraging election viewership, capitalizing on the IPL and ICC T20 Cricket World Cup, and navigating the evolving media landscape.

Read the story: 🔗 financialexpress.com/business/brand…

This #Christmas 🎄, IPG Mediabrands India agencies – Lodestar UM, Initiative, RapportWW – orchestrated a heartwarming Gift Drive named “Bring A Smile.” Our people transformed into Santas, fulfilling the wishes of #NGO kids under the initiative.
#MerryChristmas #BringASmile 😊

Ankita Shirsolkar from Lodestar UM is Rising Star Awards' finalist in the FMCG & Retail category, for Identifying & Activating High Value Audience for Johnson’s Baby to Drive Brand Consideration

#RisingStarAwards #RisingStarAwards 2023 #MediaStrategy #advertising Lodestar UM

Join Shashi Sinha, CEO of IPG Mediabrands India, as he delivers a Keynote Address on 'TV Business in India: Bird's Eye View' at IWMBuzz’s TV Summit 2023 in Mumbai.

🔗 tv-summit.com

Shashi Sinha, CEO of IPG Mediabrands India, and AAAI Lifetime Achievement Award recipient, shares insights into his illustrious career, reflecting on key milestones and industry evolution in an exclusive interview with Economic Times. Read it here:

🔗 economictimes.indiatimes.com/epaper/delhica…

#PATSummit2023 : Meet the Speakers of Print and Media Television Summit 2023.

Register Now: shorturl.at/fnquU

#Printandtelevisionsummit #massmedia #PrintandTvSummit #media #marketerawards 2023 #marketerawards #cluttercutters

#PATSummit2023 : Panelists Deepak Saluja, Laya Menon, Sripriya Swaminathan, and Riya Maity engage in a discussion on the 'Relevance & Influence of Traditional Media.'

Yesudas S serves as the moderator for the session.

Register Now: shorturl.at/fnquU

#massmedia

#Printandtelevisionsummit 2023 - Meet the Keynote Speaker: Laya Menon, EVP and Business Head, Lodestar UM

Register Now: shorturl.at/fnquU

#Printandtelevisionsummit #massmedia #PrintandTvSummit #marketerawards 2023 #marketerawards #cluttercutters

#TheFutureOfNews : We are delighted to have Aditi Mishra from Lodestar UM as one of our speakers.
Thank you for joining us! Look forward to insightful conversations.
Register Now To Attend: bit.ly/3R9CocW 

📅 : December 14, 2023
📍 : Delhi

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On behalf of every member of the Lodestar UM family, may your days ahead be as bright as the Diwali lamps, and our shared journey be filled with continuous victories and abundant happiness. Happy Diwali! 🪔

🏆 #IPGMediabrands agencies Interactive Avenues & Lodestar UM clinched Gold and the Grand Prix at the YouTube Works Awards 2023 for their stellar campaign 'Spotify and Cricket: A combo that won over all of India!' 🏏✨ Kudos to the brilliant teams for this phenomenal achievement!

In an exchange4media group article, titled ‘Video personalisation with #AI ’, Atrayee Chakraborty, Knowledge and Strategy Partner at Lodestar UM, discusses the surge in #GenerativeAI adoption in advertising. Checkout the full piece for deeper insights on e4m!

🔗 exchange4media.com/digital-news/o…

In her authored piece on Storyboard18, Priyanka Randhawa, Associate VP – Strategy at Lodestar UM, highlights how India Inc. is gearing up for an exciting H2 2023, driven by the ICC Men's Cricket World Cup & the festive season. Mediabrands India UM Worldwide

storyboard18.com/how-it-works/f…