Marketing Week
@MarketingWeekEd
Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers.
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http://www.marketingweek.com 20-03-2009 10:18:07
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From becoming Britain’s most popular pint to its remarkable sales growth across Europe, Marketing Week’s Brand of the Year had a year to remember in 2023. Take a look back at why exactly Guinness took home the coveted award. marketingweek.com/guinness-brand…
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Inside the RSPCA (England & Wales)'s biggest brand transformation for 50 years
Chasing a “double repositioning”, the animal protection charity hadn’t updated its brand since the 1970s meaning that despite high awareness, intention to donate had plummeted.
marketingweek.com/rspca-largest-…