It is a VERY good soundtrack.

Tim Cook This will be studied in marketing courses for decades to come as an example of a totally botched ad: how did the creative team and leadership get it so wrong?

My personal favourite is:

'Email not recognised. Create a new account.'

Goes to create new account.

'There is already an account associated with this email.'

Natalie Elphicke tried defecting to me first but I said no. I’m taking the trash out, not in. #PMQs

Blimey. Apple are not trolling the entire world's creative community. Thanks, lads.

New CEO of BrewDog was formerly the MD of Boots Opticians, and before that worked at Dixons carphone.

Whoaa! Wondered when this would happen.

BREAKING: Watt steps down from #Brewdog
morningadvertiser.co.uk/Article/2024/0…

I am so damn proud of this one: I like to think of it as a love letter written with controlled fury. Me in Pellicle on the farce that is the demise of Worthington White Shield, and why it will return. pelliclemag.com/home/2024/5/1/…

Tonight: Blissful rest. Tomorrow: Pete Brown on the demise of Worthington's White Shield. Until then.

OK! Just catching up on events stuff backlog today. Will do now!

A bit more analysis from me in The Drinks Business about the fantastic news that Thornbridge Brewery has acquired a working Burton Union set. If they can make it viable, why couldn't its former owners? thedrinksbusiness.com/2024/05/thornb…

Thornbridge to prove Britain’s brewing heritage can be profitable thedrinksbusiness.com/2024/05/thornb…

ICYMI yesterday because you were (sensibly) avoiding social media on a bank holiday Monday, Thornbridge and Garrett Oliver have saved the famous Burton Unions.

I see the twisted Republican experiments to mate a human with an orc were successful. Well, by their own criteria anyway.

I wondered why #Norfolk was trending and when I checked it's like Twitter has been hacked by a happiness virus.

Breaking. On a Bank Holiday Monday. But it's good. petebrown.net/2024/05/06/tho…

FFS, he looks like he's about to cry. Just pack it in, mate.

This is one the most singularly pathetic things I've seen since I tried to talk to girls in high school.

Why did Laura Kuenssberg put out the rumour that the London Mayoral election could go to Susan Hall?
It makes absolutely no sense, especially as the BBC’s top political commentator, to speculate on an outcome before a vote has even been counted?
This is a genuine question, why do this?