Stefan Walzel(@StefanWalzel) 's Twitter Profile Photo

Sponsoring a major sport event is not an easy undertaking as recent events like the FIFA in Qatar or the Winter in Beijing demonstrated. With the lens of value co-creation theory, we conceptualised sport event as engagement platform.

Sponsoring a major sport event is not an easy undertaking as recent events like the FIFA #WorldCup in Qatar or the Winter #Olympics in Beijing demonstrated. With the lens of value co-creation theory, we conceptualised sport event #sponsorship as engagement platform.
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Guillaume Bodet(@GuiBodet) 's Twitter Profile Photo

Always a great time teaching in the European handball Manager program at Deutsche Sporthochschule Köln led by my good friend Stefan Walzel. Mixing branding, handball and meeting nice committed people: what can be better ?!

Always a great time teaching in the European handball Manager program at @SpohoKoeln led by my good friend @StefanWalzel. Mixing branding, handball and meeting nice committed people: what can be better ?!
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Stefan Walzel(@StefanWalzel) 's Twitter Profile Photo

While Germany is hosting the current Men‘s Euro alone, next upcoming Euros and World Cups will be . What are the challenges and opportunities of sportevents?

: elgaronline.com/edcollchap/boo…


Elgar Publishing Rasmus K. Storm

While Germany is hosting the current Men‘s #Handball Euro alone, next upcoming Euros and World Cups will be  #cohosted. What are the challenges and opportunities of  #cohostedsportevents?

#HandbookMSEvents : elgaronline.com/edcollchap/boo…

#ehfeuro2024 
@ElgarPublishing @RasmusKStorm
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Stefan Walzel(@StefanWalzel) 's Twitter Profile Photo

The last six weeks in Canada would not be as much enjoyable and memorable as it was without some wonderful people I met and spent some time together. Thank you Benoit, Marijke Taks, Eric MacIntosh, Kevin, Karen, Kiki, Dr. Katie Misener, Dr. Luke R. Potwarka (he/him), Lara, Ashley and Erik L. Lachance, Ph.D. 🙏

The last six weeks in Canada would not be as much enjoyable and memorable as it was without some wonderful people I met and spent some time together. Thank you Benoit, @MarijkeTaks,  @emacsays, Kevin, Karen, Kiki, @MisenerKatie, @Prof_Potwarka, Lara, Ashley and @ErikLLachance 🙏
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Stefan Walzel(@StefanWalzel) 's Twitter Profile Photo

Sport offer great potential for sustainability communications. Find out more in the recent study, which is published open access in Sustainable Development (IF: 12.5) doi.org/10.1002/sd.2904

European Sponsorship Association (ESA) The Sport Ecology Group AMA SportSIG

Sport #sponsorships offer great potential for sustainability communications. Find out more in the recent study, which is published open access in Sustainable Development (IF: 12.5) doi.org/10.1002/sd.2904

@EuropSponsAssoc @SportEcoGroup @AMASportSIG
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Seth Kirby(@sethkirby) 's Twitter Profile Photo

Packed room for Stefan Walzel's presentation on sustainable sport sponsorship!

Highlighting 8 key characteristics incl. the responsibility of the sport and athletes, and the interdependency of individual sponsors

Packed room for @StefanWalzel's presentation on sustainable sport sponsorship!

Highlighting 8 key characteristics incl. the responsibility of the sport and athletes, and the interdependency of individual sponsors #easm2023
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