Kicking off the newest season of The Current Podcast, Ford Motor Company Chief Futurist, Jennifer Brace, discusses how preparing for the future is imperative for marketing. link.chtbl.com/nygJo5qy?sid=o…

Ahead of Roku's NewFront presentation today, the company is announcing plans to enter a strategic industry-first TV operating system partnership with The Trade Desk to help advertisers better plan, buy, and measure TV streaming media. newsroom.roku.com/news/2024/04/r…

In part two of The Current's interview with former LA Times journalist @MattDPearce on the future of journalism and the California Journalism Preservation Act, hear why it makes business sense for A.I. models to keep reporters around: bit.ly/4aYiklA

Decisioned media leverages data & AI to make buying decisions for ad placements in real time. This helps deliver more targeted, relevant advertising — at a better price, likely to lead to a better experience for audiences & more cost-effective campaigns. thetradedesk.com/us/resource-de…

.Old Navy and PHD Worldwide have embraced the shift away from linear TV to connected TV (CTV) and leaned into decisioned buying with live sports through our platform. The campaign reached 36.7 million households while reducing cost per unique household by 70%.

We use a broad range of observed consumer behaviors — including purchases & media behaviors from across the open internet — to provide you with insights that can inform your targeting, creative, & media strategies so you can advance business-critical KPIs. thetradedesk.com/us/resource-de…

We're thrilled to announce Bonbon Technologies' OpenPass integration to help publishers gather more 1PD to convert email addresses into targetable, anonymized hashed IDs using UID2. In return, consumers are rewarded for engaging with publisher content. adexchanger.com/publishers/the…

Find out how #Unilever and @PHDWorldwide leveraged our retail data and measurement partnership with foodpanda to reach more new potential consumers, drive incremental sales, and connect ad spend to real-world purchases: bit.ly/44ce27x

Cookies were never intended to do the advanced digital advertising tracking relevance work they do today. Our Chief Strategy Officer, Samantha Jacobson, explains the potential impact cookie deprecation may have on publishers and offers solutions: bit.ly/3waYmon

Connected TV (CTV) is past the tipping point as the trend toward decisioned buying is poised to continue. This shift is happening faster than ever, and it’s important to stay informed to help give yourself a competitive edge. Learn more in our CTV report: bit.ly/4aRinin

This week on The Current Report, Media Guild of the West 🧭's @MattDPearce discusses the latest battle between Big Tech and journalism as Google removes links to news outlets in California. Plus, The Current explores how programmatic is pushing into video games: bit.ly/3xNEIzk

To power its full-funnel campaign and increase brand awareness and conversions, Velotric geared up with a data-driven, cross-platform audience targeting strategy on our platform — driving 74% ROAS lift, 9x conversion rate lift, and much more. thetradedesk.com/us/velotric-cr…

Many ad agencies, marketers, publishers, and ad tech firms are implementing changes to decarbonize their operations and make their companies more sustainable. To explain how advertising is going green, read this handy FAQ about how green media works. thecurrent.com/what-is-green-…