🚀 Unlock the Power of Reach with WARC' Marketing Truths Series! Join Ann Marie Kerwin and Ilana Wiles as they explore the art of maximizing reach for impactful campaigns. #MarketingTruths #ReachForImpact 📊🎯 roastbrief.us/unlocking-the-…

🧠 NEW PODCAST ALERT 🧠

This brilliant episode offers valuable insights to marketers around maximizing #brand #visibility and impact amidst media fragmentation.

Learn how to navigate the ever-changing #media #landscape across platforms.

Listen here 👉 loom.ly/alCGkYI

Don't miss out on the 10th live edition of #AWEurope24 🔥

It's bigger and better than ever, with a revamped programme and a new location and layout.

Register today to secure your spot and be part of the excitement 👩‍💻🥳

👉 loom.ly/PabPd58

Use WARC 💙 #boldmindsboldmoves

For the first time, we are hosting an in-person event about the lessons in creative effectiveness from the 2024 WARC rankings 🔥

Spaces are extremely limited, so register your interest now using this link:

page.warc.com/lessons-in-cre…

#Rankings #Creative100 #Effective100

In her recent article for WARC, IAS VP Emma Jowett discusses why visibility, situation and interaction are the signals that the advertising industry must agree on to define attention: warc.com/newsandopinion…

The #AI perception gap | via @@warceditors is.gd/SIkxFH

Ann Marie Kerwin, Americas Editor, and Michael Reh, Chief Data Scientist at BERA, discuss how brand equity rises and falls during a #brandcrisis .

Listen now to discover how brands can navigate this contentious political year 👀

Listen now: warc.com/warctalks

Sophia Haynes, IAB UK's Director of Transformation, on why both small and big steps are needed to make the digital ad industry more sustainable, and the value of our newly-launched Environmental Sustainability FAQs in this for WARC 📝 warc.com/newsandopinion…

Check out the latest article from WARC for valuable insights on leveraging behavioral science to enhance sustainability messaging.

Discover how brands can play a pivotal role in driving positive change: hubs.la/Q02sGHh20

Spent a really fun morning yesterday judging for the WARC Media Awards. Some excellent entries and well deserved winners.

Really well run judging process too which greatly helps.

Forget Gen Z; marketers need to switch their focus to Gen Alpha 🦁warc.com/content/articl…

📈 MARKETING | Unlock the secrets of 'premiumisation' and what all brands can learn from the luxury sector. Dive into this insightful article on WARC for invaluable insights, with Prof. Sonja Prokopec.
warc.com/newsandopinion…

Our Strategy Partner Suzanne Barker reflects on how climate change is impacting insurance and what marketers can do next in her latest article for WARC link here: tinyurl.com/bdzbcxvw

.Neil Henderson St Luke's on How #marketers can adapt diversity and inclusion strategies even when budgets are being cut | via @warceditors warc.com/newsandopinion… #Management #DEI

The next Master of Advertising Effectiveness cohort starts 6th May and is filling up fast. Interested? Find out more here 👉 mae.academy