An Post Money's national OOH camapign for its Travel Money service has taken off ✈️

Contextual messaging such as location callouts are a great way to get attention while QR codes drive In Real Life (IRL) experience to online activation (URL).

Starcom Ireland
Boys + Girls

Delighted to be here at the TAMIreland Long Lunch, to hear from Dr. Karen Nelson-Field. #AttentionEconomy #AlwaysLearning

Proud to see #SendLove 💌featured as a winner. An Post Boys + Girls #Teamwork

We had a very festive lunch yesterday presenting An Post's IMPACT Award for their win in the Services and Utilities category 🏆

'Send from the Heart' was planned by Starcom Ireland & Source OOH.

#ImpactAwards23 #BeMoreNow

This morning, we attended an important Allianz Ireland and Women's Aid Ireland event coinciding with the new legislation mandating Domestic Abuse Leave for all employees who need it, launched this week. ✅ Resources for all employers are available at DVatWork.ie 👏

The Cookie-less world is soon upon us. 🍪 Digital measurement guidance & prep for what's next in today's IMJ thanks to David Fogarty (Dave!)...one of our wise Digital Board Directors in Starcom. Read here ⬇️
adworld.ie/2023/11/24/opi… #DigitalMeasurement #AlwaysLearning

Next Zenith Ireland's Ian Campbell on additional AI considerations into 2024.
*More using Social for day to day research, this behaviour challenges Google Search. One to watch.👍
*Need to watch out for misinformation spread by AI🤯
*Voice search will grow and use of wearables🎙

Lisa Dunne giving us a quick fire set of guidance on AI in marketing:
1️⃣Develop an AI Policy📄
2️⃣Educate about use of AI👩‍🏫
3️⃣Save time on repetitive tasks⏰
4️⃣Optimise digital campaigns📈
5️⃣Deliver personalisation at scale👍
Watch back here: onecore.ie/digitalnext Core

What actually is AI?! 'The theory and development of computer systems able to perform tasks normally requiring human intelligence.' Broken down into its types, Lisa Dunne in Core defines Generative AI and Machine Learning, as 2 broad areas within this massive topic. #AI 💡🧠

Another #DigitalNextNow Webinar kicked off this morning. Colm Sherwin recapping the results of our Irish CoreResearch findings on current AI usage and understanding in this market. 🤖🧠🤯💡 onecore.ie/digitalnext #AlwaysLearning

🎅🥔🤶

Great presentation from Energia Energy and Core on how consumers have the power to flatten the curve 📉, but also on the collaboration that led to a reduced carbon footprint in the creative production.🌍👏 IAB Ireland #IABConnect

Really enjoyed today's IAB Ireland Connect event; because of the vital topic...of preparing for a new future of measurement in digital media and its effectiveness. 📊📈 #AlwaysLearning #MediaEffectiveness

What a way to start Christmas, with a bit of An Post love through the door. Gorgeus gesture from An Post, to send the first Christmas card of the season. #SendLove #ClientPride 💌📭🎄

'Younger adults (18–35-year-olds) are most likely to plan early, much of which is surrounded by setting social dates for December.' Another nugget from Core's latest Christmas Mindset report. 💡🎄 You can watch summary or download full report here: onecore.ie/christmas

Amidst the joy Christmas cheer...'3 in 4 say there are some aspects of Christmas they don't like.' - Naomi Staff, CoreResearch MD shares all the insight in the latest Christmas Mindset report. 🎄🎅 youtube.com/watch?v=TKHBWW… #AlwaysLearning #ChristmasMindset Core

Thank you An Post David McRedmond and ALASTAIR CAMPBELL for a morning to inspire action. 'THINK IN INK!' #DirectMailSummit 💌💪✏

Amazing to hear Alistair Campbell ALASTAIR CAMPBELL sharing his summary of three most common (yet ridiculous) things he hears: 'There's no point getting involved because 1️⃣They're all the same anyway, 2️⃣Nothing will change and 3️⃣One person alone can't do anything. ...An Post 💪

'Think in ink.' ✏ - ALASTAIR CAMPBELL at this morning's An Post Direct Mail Summit. #AlwaysLearning

Indulging in the world of Direct Mail this morning, at An Post's Direct Mail Summit. #MostImportantMailOfTheDay 💌📭