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Beauty Independent

@beautyindie_

The leading digital publication dedicated to independent beauty and wellness entrepreneurship.

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linkhttp://www.beautyindependent.com calendar_today11-05-2017 16:21:20

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After pouring thousands of their own money into their brands, adwoa beauty's Julian Addo, True Botanicals' Hillary Peterson and Subtl Beauty's Rachel Reid persuaded others to put in much more. They fill us in on how.⁠

Read more: bit.ly/3UyUOFK

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Amid economic turmoil during the Great Recession, Pharmacopia entered hotels and departed stores. Today, it's in 150,000 hotel rooms across over 50 countries, and travelers who've used it in hotels are clamoring for it to return to retail.⁠

Read more: bit.ly/4bdzVWn

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Glide over Astroglide. Playground, which has seen its sales shoot up close to 1,200% in the last year, strives to spice up sex lives in a modern way that can appeal to Target shoppers.

Read more: bit.ly/49TuBX5

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Madeline Kaplan of Selva Ventures, Jackie Dunklau of Aria Growth Partners and Andrew Ross of XRC Ventures spoke at a summit put on by Columbia Beauty Club about the ways market entrances and brand exits have changed.

Read more: bit.ly/44jqUbV

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Oliver Nordlinger, co-founder and partner at Monogram, one of the most active private equity firms in beauty, tells us what's really slowing down in beauty (and what's not).

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Front Row takes us behind the scenes of branding strategies and campaigns it's worked on for leading clients, including La Mer, Makeup by Mario, Kosas and more

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Now that CBD has been declared dead in numerous think pieces, it's time for cannabis wellness and lifestyle brands that don't chase the latest trends to shine.

Read more: bit.ly/3QaeQ7b

brands

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Starting with a Beverly Hills location opening in May, Townhouse, the upscale British nail salon chain that's been patronized by Margot Robbie and Drake, expects to have nearly 40 locations in the U.S. by the end of next year.

Read more: bit.ly/49D0UsZ

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The British version of gen Z-favorite skincare brand TOPICALS bestselling serum Faded addresses customers' complaints about the smell of the original version of the product.

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Color Camp founder Lauren Polino created a beautifully designed nail salon concept with nail artists earning decent wages. Then, she ran into tough business realities.

Read more: bit.ly/3Ukuijt

brands

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According to Kearney, 20% to 45% of all product launches from leading beauty and personal care brands since 2020 have featured sustainability claims.

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Interest in alternatives to hormonal birth control is increasing, and brands are jumping at the chance to provide them, but so are groups encouraging women to stop birth control altogether.

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According to founder and influencer Estée Lalonde 🌛🌞, Mirror Water's Smooth Body Oil is Space NK's top-selling body oil in the UK. The brand is looking to translate its UK success in the US.

Read more: bit.ly/3U3nzce

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Thu Brulé has launched with $185 anti-aging serum Thursty Skin Hydrating Fluid. Its second product, $95 mineral sunscreen Free Spirit, is slated for release in May.

Read more: bit.ly/3xDyCS5

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While some influencer brands are sputtering, Imarais Beauty is expanding. It's landed at Boots in the United Kingdom and Super Care Pharmacy in the United Arab Emirates.

Read more: bit.ly/43Wpt2Z

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The Beacon Awards program this year will span 27 categories to celebrate the brands, founders, executives, retailers, investors and more shaking up the beauty industry.

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Formerly chief merchandising officer at HSN, new Country Life CEO Rob Robillard talks to us about acquisition and growth strategies, beauty stores' supplement struggles and wellness trends.

Read more: bit.ly/3xyixwV

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