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In a first for the consumer market, Dandi is introducing a $185 at-home IVF Care Kit designed to address issues related to self-administered IVF treatment injections.

Read more: bit.ly/3y8qr09

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When Manhattan Grey founder Kerry Abner began going gray in his 20s, his confidence took a hit, and he hid his hair. Today, he flaunts his grays with the help of his brand.
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Is a sign of the impending death of celebrity culture or just momentary performative activism? Either way, it could propel indie beauty brands to reflect on the roles they play on social media.

Read more: bit.ly/4bEWeEE

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At Hi, skin, a five-unit facial chain planning to more than double its skin studio footprint this year, everything is customizable, from the aesthetician conducting your service to what it includes.

Read more: bit.ly/3JRT1Wf

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With brands like Rare Beauty on the market, there's a lot of focus on big-time beauty M&A, but smaller brands are doing deals, too, increasingly with each other.

Read more: bit.ly/4bzIAT7

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Richualist founder Dawn Myers didn't think her brand's $400 hair tool would be a fit for 'Shark Tank' watchers, but, following her appearance on the show, its sales multiplied 4X.

Read more: bit.ly/3JY9VlX

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'Natural fragrances have never been marketed to a diverse customer base,' says Biology founder Steve Sun, who's created a brand using essential oils that looks absolutely nothing like MLM essential oil brands.

Read more: bit.ly/3QsXbaD

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Kelly Slater teamed up with Squared Circles to create Freaks of Nature as a skin protection brand for outdoor athletes. It aims reach $50 million in sales in five years.

Read more: bit.ly/3JQDFS0

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Maria Warrington is stepping into the CEO post at Beacon Wellness Brands, where she's expanding sexual wellness leader plusone and scouting brands for acquisitions.

Read more: bit.ly/4bvLLv7

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Before the pandemic, strategic players were responsible for a majority of beauty deals. In a report on 2024 beauty M&A, DC Advisory highlights that's not the case now.

Read more: bit.ly/3QHEtw5

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Credo and Revolve have dropped YOUTHFORIA after Golloria George likened the darkest shade of its foundation to “minstrel show black' in a TikTok video that's drawn over 30.7 million views and 2.5 million likes.

Read more: bit.ly/4a7mtlF

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Laid Hair Care founder Kaylah Joseph has opened a beauty supply store inside a Walmart location in her hometown of Huntsville, Ala. She expects to open 100 within in the next decade.

Read more: bit.ly/4bg33fw

brands

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'Claims showing a 75% success rate strike a chord of credibility with consumers, suggesting that perfection isn't always persuasive,” says Susanne Mitschke, CEO and co-founder of Citruslabs.

Read more: bit.ly/4alY0cL

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Fat and the Moon has decided not to become a certified B Corp. It rather pour the time and money needed to get certified into its business. We touched base with other indie beauty brands to see what they think of that decision.

Read more: bit.ly/4akEBZD

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Want to be sure what your supplement says you're taking is actually what you're taking? Amazon has decided it wants that, too. It's mandated increased testing of the capsules, powders and more populating its listings.

Read more: bit.ly/3Qp0dg3

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Using Testmate’s forthcoming urine STI tests, test takers are expected to receive reliable results at home in under 30 minutes. Every other test on the market can take days.

Read more: bit.ly/3JFgp9v

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Owned by Japanese beauty conglomerate Fancl Corp., Boscia avoided synthetic preservatives and artificial fragrances. It was best known for its Luminizing Black Charcoal Mask.

Read more: bit.ly/4dpSUP6

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