Mark your calendars! 📆 Join our LinkedIn Live on April 23 with Andy Crestodina & Dana DiTomaso.

Learn how to leverage AI insights from GA4 and other data sources. 🤖

If you can't join live, no worries—register to get a recording: buff.ly/3xDuEbO

#GoogleAnalytics #GA4 #AI

It's tax time!
Do you want your accountant to get help from AI?

We asked 1100 US consumers.
Here's what they said...

More data here 👉orbitmedia.com/blog/ai-powere…

You know those special projects that take time away from your regular job?

My friends Jenny Magic and Michele Linn are researching this topic and would be VERY GRATEFUL if you could take this 3-min survey....

survey.alchemer.com/s3/7723986/df0…

THANK YOU! ❤

Thought of this today

UPDATED: How to make AI-powered personas.

If you don't do this first, AI might as well stand for 'Average Information'

...because everything is makes is generic and not specific to your audience.

How to do it 👉
orbitmedia.com/blog/ai-market…

#contentmarketing

Did you know that influencer marketing can drive SEO & authority? 👀

In this Whiteboard Friday, MozCon 2024 speaker @Crestodina breaks down how you can leverage influencer marketing to boost your SEO. Watch now: mz.cm/4aisfSq

Prompts to uncover ideas for research topics:

✨ What are the most common assertions in [industry] that are the least likely to be supported with evidence?

✨ What new original stats could be created through research that would support claims made on [industry] blogs?

#AI

Our 10-point web design checklist

🎯 Planning a redesign? Writing an RFP? Put these in the plan.

🎯 Recently launched a site? Use this to evaluate.

🎯 Trying to understand site performance? These are the perspectives.

orbitmedia.com/blog/website-d…

In case it wasn't obvious...

'Google has never ranked a website.
Websites don’t rank in search.
Only web pages rank.'

If you don't have a page (as in, a URL) focused on the topic you should have zero expectations for ranking.

contentmarketinginstitute.com/articles/seo-c…

#SEO on Content Marketing Institute

These are the 7 must-haves for all B2B websites...

martech.org/the-7-b2b-webs…

Thanks so much for this, Ruth P Stevens !

Click! A visitor lands on your website.
They start looking around, navigating
...then they hit a dead end. ⛔

These are the 7 most common dead ends on websites.
Plus, easy fixes to keep visitors flowing.

You can do them today.

orbitmedia.com/blog/7-dead-en…

#Webdesign

Community! ❤️

#SMMW

Join us on FEB29
For #SEO Charity Livestream
fajela.com/events/seo-for…
Chippy is also Steve Paine Koray Tuğberk GÜBÜR Glenn Gabe Optmyzr Purna Virji InLinks 🐝 Olesia Korobka 💙💛🐝

This report shows exactly which of your PPC landing pages is the worst performer by mobile and desktop.

It shows where your wasting money.

#GA4

orbitmedia.com/blog/measure-l…

Copy vs Content
Useful distinction!

Thanks Brooke B. Sellas 👍

The big trends in digital for 2024...
hotinsocialmedia.com/2024-digital-m…

Some top marketers are included here.
People I've been listening to for years.

Gini Dietrich
Ted Rubin
Lilach Bullock
Christina Garnett
Donna Moritz

Thanks, Hot In Social Media! #digitalmarketing

400 Billion emails are sent per day
...about half get filtered or blocked

Starting Feb 1, Gmail and Yahoo are changing.
Greater than 0.3% spam reports and you're in trouble.

On a webinar about email deliverability with Larry Kim and CustomersAI

What percentage of people accept cookies?
A survey is really the only way to find out...

business.yougov.com/content/37531-…

My little brother's wine/whiskey shop is the best in #Chicago .
No doubt.

Agree? Vote! chicagoreader.secondstreetapp.com/og/953601f3-bd…

This is the one where we show how we optimize copy for search.

But the impact isn't just to rankings and traffic.
It impacts engagement rates.

That's right: visitors love search optimized copy!

Here's why 👉orbitmedia.com/blog/semantic-…

#SEO