nachettt Henry Rain⁷🍓 ismail buka Leigh Ann Gunnell Javi Marr Maya Amazonian🏔🗡 диана⁷ #нетвойне Hector Roque Laure Birchfield Nene Jack Marshall luis first account noah Hector Issasi ZA S C E Nawa Ravi🎯

LinkedIn is testing Sponsored Editorial Content, letting publishers like the WSJ stitch pre-roll ads into their organic video content on the platform (@jackmarshall / TOOLKITS)

toolkits.com/publisher-mone…
mediagazer.com/240501/p19#a24…

new on toolkits: a little scooplet from Jack Marshall.

LinkedIn is testing a new program that will allow publishers to bake in pre-roll ads in organic video content.

toolkits.com/publisher-mone…

The pernicious and unashamedly biased right-wing media apparatus in this country is easily one of the worst and most corrosive aspects of life in the UK. It’s a cancer dedicated to division, xenophobia, and brainwashing purely for the sake of bosses’ offshore bank balances.

LinkedIn allows publishers to bake pre-roll ads into organic video content. #MediaRevenue via Jack Marshall
toolkits.com/publisher-mone…

The Financial Times has reoriented its business around a new ‘global paying audience’ metric, which is designed to help grow direct audience revenue beyond its core journalism offerings and across its broader portfolio of products and services.

toolkits.com/publisher-mone…

Publishers are testing a new LinkedIn program that enables them to include pre-roll ads from sponsors directly within the editorial video content they publish to the platform.

toolkits.com/publisher-mone…

“True thought leadership is possible using AI” 🤔

D Griff Absolutely love this D Griff 😍

A couple of exclusives on Toolkits this week:

- The Financial Times has reoriented its business around a new ‘global paying audience’ metric.

- A new LinkedIn program is letting publishers stitch pre-roll ads into organic video content they post on the platform.

Read our original reporting and research on digital media monetization here: toolkits.com/publisher-mone…

Adam White Interesting. Sold by publisher? Any info anywhere?

Dave Morgan Jack Marshall Thomson Reuters Westlaw Bloomberg As someone working on this, I think the timing is different than past attempts due to today’s data signal loss and availability of better, faster, cheaper payments. Would love to share more about what we’re building if you’re interested!

Come work with us. We're nice, Blackpool is a cool patch, and it'd be fun.

Blackpool Gazette

nctj.com/jobs/trainee-j…

Jack Marshall Exclusives! Love it

Rocky road ahead for publishers dependent on ad revenue.

Seems increasingly likely Musk bought Twitter specifically for AI training data. Why run around striking messy licensing deals with multiple parties when you can just buy a significant chunk of the Internet.

MissM Thanks Jan 😊👍

Jack Marshall New beta program they just rolled out to a select group of publishers.