I'm sitting next to my dog who is sleeping deeply, dreaming peacefully and wagging his tail. Sending everyone those vibes as we head into the weekend

On this week's episode of Ladies who Create, Jessica Strelioff & Danielle LaRoy - creative directors & cofounders at Goodside - share their karmic business strategies for attracting new clients. 🔮

Watch & listen to the full episode here:

Youtube:  youtube.com/watch?v=KfKXSL……

Here's Danielle LaRoy from Goodside in our interview, about finding (& picking!) the right projects!

cc: Jess Rosenberg
---

Watch & listen to the full episode here:

Youtube:  youtube.com/watch?v=KfKXSL…
Spotify: open.spotify.com/episode/26WMGx…
Apple Podcasts: podcasts.apple.com/us/podcast/lad…

I finally got to visit the James Turrell Skyspace “The Color Inside” last night. It was magical.

A handful of my favorite places for design inspiration and news:
1. Creative Boom
2. UnderConsideration
3. The Design Blog
4. Rebrand
5. Snaxshot
6. Dieline
7. Aesse
8. Mindsparkle Mag
9. thisisgrey
10. The Brand Identity
11. Communication Arts
12. It's Nice That

Jessica Jessica Strelioff & Danielle Danielle LaRoy are legends, and this episode is really delightful.

I remember coming across Jessica's work via Pinterest a few years ago, where I kept pinning her designs for inspiration—until I realized it was all from one person! I was so…

Ladies who Create is back with a brand new episode, featuring Jessica Strelioff & Danielle LaRoy, creative directors and co-founders of Goodside✨

Some episode highlights:

🌟The journey leading up to founding Goodside
🌟 Adapting to different client dynamics
🌟 The…

Thinking about how cool Beck's 'The Information' album cover design was with the stickers for you to customize yourself

Kudos to Big Active!

bigactive.com/music-art-dire…

Got a lead on an amazing Senior Designer / Art Director role at a Series D company. Established product / culture but loads of room for impact on brand. Would be the most senior designer on the brand side, reporting to. Head of Design. DM me and I'll pass your details on!

Happy clients make my heart full 🫶

(Also spoiler alert: collaborating on another project with the incredible Grace Walker !)

Sunday morning design inspiration courtesy of Letterform Archive

Do I know anyone that lives or has lived in Beaverton, OR? Would love to chat!

I’m excited to share how I went from freelancing to co-founding Goodside in the next round of Fast Forward Freelance!

Honored to be alongside this incredible group of creatives. Thank you to Grace Walker for creating this space!

Happy Birthday to Goodside! I'm so proud of what Danielle LaRoy and I are building. It's truly a dream come true.

Thank you to all of our friends, collaborators, and clients that have made this first year the absolute best 💛

Random design task I strangely really enjoy doing: speccing Pantone colors for a brand 🎨

Saying no to great projects that aren't the right fit is really hard.

But referring those projects to people that are the right fit is awesome.

Clients can completely change the trajectory of their brand project by

1. Being honest about fears
2. Being open to change
3. Having clarity about why the problem matters (*beyond making money*)
4. Being willing to wonder out loud
5. Trusting the process

A year ago today, I was on Adobe Live designing a brand for Hotel Topanga ✨

You can watch the recording of the stream here: youtube.com/live/eGI10MLeC…