This is up 59% from five years ago, when NCAA women's tournament attendance was 275,000.

The sport's all-time wins leader.
A legend of the game.
And the steward of a sisterhood that spans generations.

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For the first time ever, the Women’s NCAA Tournament Championship had more viewers than the men’s.

Women’s Final: 18.9M viewers
Men’s Final: 14.8M viewers

Times have changed. (via Joe Pompliano)

Not many sports stories are big enough for The Wall Street Journal to send as a news alert to subscribers.

This one is:

The viewership numbers are in for the men’s & women’s 2024 NCAA Basketball National Championships:

Men’s: 14.8 million
Women’s: 18.7 million

Invest in women’s sports.

The inaugural edition of The Law Dork Nine is with the one and only Robbie Kaplan. A new feature for paid subscribers at Law Dork, I hope you enjoy this opportunity to get to know the lawyer for E. Jean Carroll and Edie Windsor. lawdork.com/p/the-law-dork…

South Carolina and Iowa’s National Championship game averaged a record 18.7 MILLION viewers on ABC and ESPN.

That's more than any other basketball game—women's, men's, college, or pro—in five years.

A whole mood 😂

3X CHAMP. Congrats Coach, dawnstaley! 🏆

CHAMPIONS 🤙

To put this in perspective. This game tops...

• Every World Series game last year.
• Every NBA Finals game last year.
• Every Daytona 500 since 2013.
• Every Masters final round viewership since 2013.
• All but five CFB games in 2023.

Just double-checked w/ESPN to make sure we had it right: Last night was the most-watched basketball game, college or pro, in its history

At 14.2 million viewers, last night's Iowa-UConn game averaged more viewers than:

• Any women's CBB game ever
• Every 2023 NBA Finals game
• Every 2023 World Series game
• The 2023 Orange Bowl
• The 2023 Big Ten Championship
• The 2023 Cotton Bowl
• The 2023 Pac-12…

NEW: The men’s Final Four is less than an hour to tip off. Yet the college hoops news of the day is about the women’s.

Iowa-UConn averaged a 14.2M viewers. It beat college football regular season. It beat the NBA. It rivaled 2023 MBB championship. Etc
frontofficesports.com/iowa-uconn-rec…

We ⁦Kaplan Hecker & Fink LLP⁩ wrote this report about ⁦NCAA March Madness⁩ in 2021. We were right then and there can be zero question that we are right now. Go ⁦dawnstaley⁩ and ⁦South Carolina Women's Basketball⁩!

kaplanhecker.app.box.com/s/6fpd51gxk9ki…

Congratulations to South Carolina Women's Basketball Head Coach and the 2022 Women's Sports Foundation Leadership Award honoree dawnstaley on being named the The Associated Press Women's College Basketball Coach of the Year!

Dehumanizing people is the same tactic used by Nazis against Jews ('rats'); Americans against Native Americans ('savages') and Japanese ('vermin'); and Hutu against Tutsi ('cockroaches'). Dehumanization means you can treat people like animals and, eventually, exterminate them...

Enid, Oklahoma, has successfully recalled (removed from office) a white supremacist elected to its city council. He participated in the Unite The Right rally in Charlottesville, Virginia. joycevance.substack.com/p/the-week-ahe…

The NCAA got it right, because tonight’s women’s tournament matchups are one of the best in history! There is star power on all four teams, great coaching, and all have outstanding storylines on how they made it to the Elite Eight! As a basketball fan and a fan of women’s sports,…

Our Trump reporting upsets some readers, but there aren’t two sides to facts: Letter from the Editor cleveland.com/news/2024/03/o…

So proud. 'Formation of Women’s Basketball Invitational Tournament is in response to the Gender Equity Report from ⁦Kaplan Hecker & Fink LLP⁩ that found “sufficient and longstanding disparities” between the NCAA’s men’s and women’s basketball championships.' sportico.com/leagues/colleg…