Google Cloud accidentally deleted a company's entire cloud environment (Unisuper, an investment company, which manages $80B). The company had backups in another region, but GCP deleted those too. Luckily, they had yet more backups on another provider.
theguardian.com/australia-news…

🙌 Join @PaulAndre at 12 p.m. PST, with kelvin newman, to learn the story behind brightonSEO and how to organize your own successful #SEO event!

🎥 lnkd.in/gtpPchbd

Podcast alert!

In the latest episode of the Internet Marketing Podcast, kelvin newman is joined by digital advertising expert Kyle Johnson to discuss the latest trends and changes in the world of PPC.

Find it wherever you get your podcasts!

youtube.com/watch?v=XxdgaV…

PPC Hero Some of them are actually quite smart. But you always have to be careful with their tips. My top tip would be to form your own ideas about your account before your meeting with Google. Then try to find out how much experience the Google Rep has and then listen to their tips.

Watching in real time as 'slop' becomes a term of art. the way that 'spam' became the term for unwanted emails, 'slop' is going in the dictionary as the term for unwanted AI generated content

Since March I've been monitoring 2,500 coupon-focused terms to see what Google changes with their Site Reputation Abuse update.

Today the manual actions started, and here are some early insights.

I've been tracking a lot of non-coupon third-party content that I was going to…

Site abuse: Google has confirmed it has taken manual actions.

I took 2,500 of the most popular search queries for discount and voucher codes from the UK and Australian markets. The data was sourced from Semrush. Using these queries, I created a ‘Share of Search’ report for each…

We're working on on a blogpost and would love your help...

What are your top tips for working with google account managers?

We'll credit people in the piece with their tips!

“This study identifies 33 as the tipping point for sonic stagnation, an age where artistic taste calcifies, increasingly deviating from contemporary works. “
statsignificant.com/p/when-do-we-s…

If anyone missed out on grabbing one of our hoodies at a previous brightonSEO, we spotted this on Vinted! 👀

vinted.co.uk/items/43919175…

3 big ideas from 3 days at #BrightonSEO :

1/ anti-google sentiment is the strongest i've ever known. we need those hidden gems ASAP plz

2/ generative AI is becoming a core SEO technology... but lots of people need to stop copying the old content spinning playbook

3/ event…

This week's Internet Marketing Podcast features two🌟s of last week's #brightonSEO : Nat and Zoe Burke.

Zoe and Nat talk to kelvin newman about some of the challenges faced by marketers, and offer strategies for content that stands out from the crowd.

youtube.com/watch?v=e_-KLs…

PPC Hero Work with them as partners or colleagues: share the client's goals, limitations, and hardlines with them to get more personalized and actionable advice as often as possible! And don't be afraid to ask for industry insights etc.

PPC Hero There should be a set criteria and goal while working with google ads.

PPC Hero Don't expect miracles, state your goals/expectations in the beginning and ask for opinion about the goals. Every manager with a sense of morale will help you adjust your goals to be more realistic if you let them.

So many people contribute to making #brightonSEO a success, but I wanted to shout out one unsung hero who is pivotal. The organisers office Coffee Machine.

Without whom the whole thing simply wouldn’t be possible.

#brightonSEO April 2024✅

While everyone heads off to the drinks reception ahead of the party on the pier later we've got a big squidgy thread of thank yous to everyone who made it another excellent Brightony and SEOy few days.

It’s nice of John 🧀 ... 🧀 to personally run every Google Update past me personally

Twitter, can we reunite Diana with her ring? Let's at least try! 🙏

I've had a good run of people finding the #brightonSEO intro videos amusing, but not this latest SEO: The Musical one was met by complete indifference both days in Auditorium 1😆😬🙃