This is amazing - not only decisively quashing a moral panic over inclusive language around trans folks, also skewering the whole smoke screen of culture wars, incredibly calmly and authoritatively. A master class.

We have had such a great time working with this all women group of campaigners in London for our Campaign Accelerator training!

Thanks to our facilitators Jon Cornejo 🍉, Tracy Frauzel, Jack Steadman, and India Thorogood!

SMK Associate, India Thorogood, & Jack Steadman, offer five lessons from the 25 million views they received for their campaign stunt, which can be applied to counter culture wars and set narratives towards the upcoming #GeneralElection .

Read blog: smk.org.uk/what-the-25-mi…

Some great pointers here from Jack Steadman and India Thorogood on thinking creatively with video interventions smk.org.uk/what-the-25-mi…

A thread.

x4 tickets to Daniel Kitson @ Alexandra Palace for sale tonight - DM me!

2x Little Simz tickets for sale for tonight @ Ally Pally x