My colleague Meg Graham has written the definitive article you can send to everyone you know to explain the 'made for advertising' scourge

wsj.com/articles/made-…

SCOOP from Suzanne Vranica & Sarah E. Needleman:

Roblox is leaning into ADS 🎮

wsj.com/business/media…

Brilliant kicker to this high-impact scoop from Anthony Vargas:

'a go-to cautionary tale in ad tech, at least until another AdalyticsHQ report exposes the same problem once again repeating itself next year.'

adexchanger.com/publishers/why…

The cherry tree’s revenge 🪓

Forbes for years ran an alternate version of its website where it packed ads that were intended to run on Forbes.com on.wsj.com/3xgvSK0

TFW you buy an ad aimed at Forbes.com but it winds up on a copycat site the company operates — and is one of 150 ads in a 700 word article! wsj.com/business/media… wsj.com/business/media…

Forbes allegedly for years ran an alternate version of its website where it put ads intended to run on its main site, which the WSJ described as 'another sign that brands don’t always get what they pay for in the opaque digital-advertising market' wsj.com/business/media…

Absolutely bonkers of a story...lots of passing the buck in here from Forbes.

“Imagine if a car dealership slapped a Lexus sticker on an economy Toyota and sold it to you as a Lexus.”

Patience 🧐's scoop is a must-read to understand how adtech opacity keeps companies from getting what they paid for.

Forbes ran an alternate version of its website for years with reformatted articles, promoted on Taboola and others, to maximize ads intended for Forbes.com (Patience 🧐 / Wall Street Journal)

wsj.com/business/media…
mediagazer.com/240404/p7#a240…

.@forbes had an alternate site packed with ads, reports The Wall Street Journal's Patience 🧐: talkingbiznews.com/media-news/for…

Quite a read for Digital Ad folks 👇 An alternate site that had duplicated Articles from it's main site, turned into slideshow pages with tons of Ads, under a similar URL - 'an unintentional error' from a vendor. Again, takes firms like Adalytics/others to uncover this stuff.

WOAH

I’ve read about 20% of this so far and but this is serious stuff.

adalytics.io/blog/ads-obser…

SCOOP: For years Forbes ran an alternate, clickbait version of its site that was stuffed to the brim with ads

wsj.com/articles/WP-WS…

remember this news cycle...

Tesla badly missed expectations for quarterly deliveries. Wall Street is bracing for Tesla’s deliveries to grow little, if at all, in 2024.

What’s a car company to do?

Advertise — just what its CEO has long hated.

Story from Patrick Coffee & me:

wsj.com/articles/tesla…

X put a warning on my tweet about Evan. Can you all still see it? I appealed the decision.

“His Story Should Be Here”

Today’s front page of The Wall Street Journal.

One year stolen. We will not rest until Evan Gershkovich is free.

#IStandWithEvan

Our phones, computers and cars know almost everything about us. 'While consumers have technically consented to the acquisition of their personal data by large corporations, most aren’t aware that their data is also flowing to the government.' Byron Tau

wsj.com/politics/natio…

Temu was Meta’s largest advertiser last year. And it was in Google’s top 5.

wsj.com/business/media…