We love to show off a good before and after. What do you think about this rebranding by Aviate Creative?

If you're free this Friday at 12:30pm ET, I'm going to be live on Linkedin with Curt Anderson and Damon Pistulka! Come join us. We're going to discuss Engineering Your Manufacturing Website for Your Buyer. It's gonna be fun.
linkedin.com/events/enginee…

See you there!

We designed a brochure to help Coldwell Banker Commercials connect with franchisee sales leads. Designed to integrate with existing branding while giving them an updated look. Clean design, infographics & eye-catching photos to grab attention. What do you think?

How do your customers learn about your manufacturing company? Knowing your customer acquisition channels allows you to tailor messaging, address their unique needs, refine your marketing strategy, and prioritize marketing spend while maximizing your impact.

As your business grows and changes, your marketing should evolve too. A design refresh can boost brand recognition, keep your business looking relevant, and show your audience your business is on the cutting edge. What do you think of these graphics we developed for AscendEX?

Is your outdated branding hurting your manufacturing business? If you hesitate to send people to your website because it is hard to navigate or notice your brand looks old and unimpressive, it might be time for a brand refresh. What could a refreshed brand do for your business?

We helped Universal Publishing create a Direct Mail campaign promoting their handwriting services & Alphamation Plus software. The mailer folds out to be a large poster on one side. Studies show direct mail helps with brand recall. What do you think of the piece?

Is your manufacturing website a maze or amazing? Strong site architecture is the foundation for a user-friendly experience. It guides visitors on their journey, making all the difference between a quick conversion and a frustrated click-away.

I enjoy a good before and after. What do you think about this one?

Great conversation yesterday in the Manufacturing Marketing Mastermind. It's clear that this group has some serious experience, insight and advice.

We covered:
• Leveraging a new innovation lab. 
• Retargeting ads
• Consolidating multiple sites
• Adding a client portal

📢 Did you miss the #USAMfgHour on 3-24-22 – Methods for Making Effective Industrial Case Studies by Paul Kiesche (Aviate Creative) of Aviate Creative Effective case studies can get a company noticed! Read the RECAP to learn more buff.ly/3Mjv0ty

Your brand is more than a logo and tagline. It's values, personality & experience. But how to make it resonate? Find out your S.W.O.T.! Analyze your brand's Strengths, Weaknesses, Opportunities, & Threats to build a powerful brand identity.

It's such a great feeling to work with kids and teach them something that they're excited about.

I had the pleasure of teaching 3 workshops at the Learning Carnival put on by the NJ Consortium for Gifted and Talented. This year I did a workshop on Branding Imaginary Businesses.

Last night I went to NJ Ad Club's networking event. It was one of the better events I've been to in a while and genuinely had a great time! I caught up with some old friends, got a chance to meet a bunch of new folks and had some good conversations.

While pricing can influence brand perception, pricing alone isn't enough to change it. If pricing is your prospect’s only concern, they'll miss out on your company's value-added aspects. Beyond pricing, what sets your company apart from your competitors?

Unpopular opinion: There are wrong answers in brainstorming.

Constructive criticism leads to stronger creativity outcomes. It's okay to offer feedback and critique ideas to ensure they contribute effectively. Without this, discussions can off track.

Finally, our branded rocket ship we ordered for Aviate Creative arrived. We had a glorious blast off this morning!

Ready to your launch your brand into the stratosphere?

Effective catalog design should create a memorable experience for your audience. Every element should play a strategic role in driving action. 1️⃣ Visual Appeal 2️⃣ Clear Organization 3️⃣ Engaging Content 4️⃣ Interactive Elements
Which strategies do you find most effective?

We’re excited to showcase our project for Cosco Shipping North America! We created a brochure highlighting their supply chain and logistics services. The project included a presentation pocket folder and 10 division-specific brochures.

Which element caught your eye the most?

We had a wonderful Manufacturing Marketing Mastermind session with some wonderful people this week. Thanks for all the questions, advice, and camaraderie!

We covered:
• Getting permission for image use
• Avoiding SEO issues with a new site
• Wearing too many hats in marketing