Some really handy advice from Verity here. If you’re struggling to find inspiration for writing B2B content, I’d take a look at this ^LW
radix-communications.com/4-places-to-lo…

For every five years with the company, Radix gives its employees a three month #sabbatical at half pay – or six weeks off at full pay. But why? Let me explain. ^BP
bit.ly/3sm2ek6

Superb article from Ashley Faus that proves many of us still have much to learn about mastering social media engagement. But fear not, there is genuine and actionable advice here. bit.ly/3DFS8gp

In his final episode as host, David McGuire is joined by Matt Laybourn, founder of Rockee.io - Does your content resonate?, as they reveal the greatest B2B content of all time (as voted for by you).
bit.ly/3ONiGCZ

Radix Communications Yeah, that’s me. The source was my own experience spending 5 weeks doing ChatGPT with middle school students!

B2B copywriters! Want to make your copy more inclusive?

I chatted to @RadixCom about #LGBTQIAplus inclusive copy, why pronouns are so important, and how to share, remember, ask for and use pronouns correctly in your B2B copy. ⬇️

radix-communications.com/7-ways-to-make… #PrideMonth #Pride2023

Some much-needed #AI reassurance from Radix Communications's David McGuire at #B2BIgniteLondon this morning:
“When it comes to writing content, AI doesn’t just sometimes get it wrong, it gets it confidently wrong.”

Vigorous head-nodding going on in our team right now.
#b2bignitelondon #b2bmarketing #copywritersunite

In 2011, Pixar employee Emma Coats shared its “22 Rules of Storytelling.”

They’re a masterclass in story, psychology, and human connection.

Here are 7 gems:

🧵

We need your nominations for the greatest piece of #B2B content of all time. 🏆

What's that one piece that has stuck with you, and absolutely, definitely, MUST be on our shortlist when the voting opens?

LAST CALL for your nomination for the greatest #B2B content of all time.

What's that piece that has lived rent-free in your head and absolutely, definitely MUST be on our shortlist when the voting opens?

#B2B Marketing #ContentMarketing

B2B copywriters! Want to make your copy more inclusive?

I chatted to @RadixCom about #LGBTQIAplus inclusive copy, why pronouns are so important, and how to share, remember, ask for and use pronouns correctly in your B2B copy. ⬇️

radix-communications.com/7-ways-to-make… #PrideMonth #Pride2023

Happy, #PrideMonth2023 , everyone. It's a great excuse to celebrate our LGBTQIA+ teammates, clients, suppliers, and friends.

Keep being who you are. Keep loving whom you love. We've got your back.

Thanks, Ettie Bailey-King (she/her), for helping us to write this:

radix-communications.com/7-ways-to-make…

David McGuire of Radix Communications will be teaching you how to write B2B copy with power and confidence on day two of Ignite London (29-30 June)! 📝

Register now for your two day pass with training: okt.to/tV5gfX

#b2bignitelondon

Want to write better #copy but don’t know where to start? Take a holiday: bit.ly/3WaikYO #writingskills #B2Bcontent #copy writing

Twitter's Alt Text Reminder feature is available for all accounts on Twitter. There's no excusable reason to not turn it on. If you manage a brand, public figure, or a government entity, not having this feature turned on seems brazenly irresponsible.

twitter.com/TwitterA11y/st…

For all the hype around ChatGPT, I can add my voice to those who have pointed out that it just makes things up.
The false info is plausible, but made up nevertheless.
I’ve never written a book on smartphone photography or an article for the Guardian - but ChatGPT insists I have.

If you want a reader to really engage with your case study, they have to identify with your customer. b2bmarketing.net/en-gb/resource… via marketingb2b Radix Communications #B2B #Casestudy