Which crucial email is missing in this post-purchase flow from a skincare brand?

Email 1: Order confirmation
Email 2: Shipping Confirmation + Tracking details
Email 3: Out for delivery OR delivery confirmation
Email 4: Review request

emailsdoneright.com/quiz

Introduced my 14 yo to podcasts and sent her a list of kid-friendly podcast lists.

She chose a murder mystery podcast ... which is not surprising because my first podcast all those years ago was Serial.

Products have personalities, just like people do!

A brand's story should reflect the unique personality of its product, making it relatable and lovable to its audience.

Here are some examples:

✨ Dove: [Nurturing and Empowering] Their brand story promotes self-love and

Reached out to them asking if they wanted to update their email address or unsubscribe.

Their Customer Success Manager replied that they never signed up for my email list and that it was likely an angry customer cuz they'd been subscribed to over a 1000 email lists 😬

What a

Disclaimer set up and email scheduled.

I'd forgotten just how much fun sending emails to my list is.

Tomorrow's email features a GIF of my favorite way of flipping someone the bird.

Not that I've ever done that in my life - but if I was going to... that's how I'd do it 😂😂😂

Do you like email, SaaS, integrations, and untangling technical challenges?

We're looking for a customer support manager to join our team at Userlist. It's 20 hrs/week in a calm remote team.

Details here: userlist.com/careers/custom…

We can't wait to meet you 💛

Someone's signed up for my newsletter with their company's support email.

Every time they receive an email from me (automated + weekly newsletter), I get sent a 'Thanks for contacting [company support]' email 🤦🏽‍♀️

I've never wanted to unsubscribe a subscriber for receiving my

Fun fact: A bunch of my cousins follow me on social but they're not on my email list - which is a good thing because in today's edition of Emails Done Right, I revealed who my favorite cousin is 😂

I'm blown away by the response to the eCommerce Email Strategy Quiz.

➡ 200+ sign-ups in 48 hours (we're running zero ads)
➡ TONS of incredible feedback, including emails from quiz-takers
➡ People are actually going through the Quiz Playbook which I thought no one would.

If

I had a random thought last year: I keep traveling to the US to speak at conferences—there are bound to be tech and business conferences closer to home.

Part of it was probably burnout. Doing 5 international trips in a year is TOUGH.

Part of it was just... there's gotta be more

This quiz has taken off over at LinkedIn.

Have you taken eCommerce Email Strategy Quiz yet?

emailsdoneright.com/quiz/

If you are interested in Email Marketing and haven't done Samar Owais 's Quiz - I highly recommend you do.

The amount of value she's packed into explaining the answers is incredible. Worth it as a good way to check your thinking + learn how to do better.

emailsdoneright.com/quiz/

Take the eCommerce Email Strategy Quiz and see if you can beat Simon's score.

emailsdoneright.com/quiz

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If you had the chance to test your email skills against mine... would you take it?

The eCommerce Email Strategy Quiz is designed to test your email skills.

It includes problems brands have come to me for help with. You’ll be testing your skills on actual real-brand problems.

I often give copywriters the impression that I hate their work when I'm copy-chiefing because I can leave as many as 30+ comments or edits on a 300-word email.

That's a lot of red.

But every single person walks away a better email copywriter so... 🤷🏽‍♀️

Back at work full time after Ramadan and Eid and my inbox is flooded, my brain is sluggish, and my deadlines are looming.

Deadline first. Inbox second. Brain... 😂