#BestsellingCases2020
Amazon's Big Data Strategy
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#ecommerce #Bigdata #BigDataStrategy #Bigdata process #Bigdata resources #Bigdata capabilities #Customerservice #customerservicequality #Cloud #Analytics #Analytics ecosystem
#WorldCaseTeachingDay #BestsellingCases2020 #Casefavourite
#ecommerce #Bigdata #Bigdata strategy #CustomerService #Serviceinteractions #Customerservicequality
#CloudbasedInternetservices
#Analytics #Amazon
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#BestsellingCases2020
IKEA's Social Media Listening & Monitoring Initiatives
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#Socialmedialistening #Socialmediamonitoring #Businessintelligence #Marketingresearch #Socialintelligence #Socialmediastrategy #Onlinereputationmanagement #IKEA
#BestsellingCases2020
Algorithms to Style People: Stitch Fix Applies Data to Fashion
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#Algorithms #Fashion #Bigdata #ecommerce #businessanalytics #Marketinganalytics #Servicemarketing #Consumerbehavior #Naturallanguageprocessing #Entrepreneurship
#BestsellingCases2020
BP: Putting Profits Before Safety?
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#BP #Safetyculture #leadership #Processsafetymanagement #Industrialmanagement #Greenwashing #Corporateculture #Corporatesocialresponsibility #CSR #ExxonValdez #Alaska #Texas
#BestsellingCases2020
Ashley Madison Hacking: The Dark Web Gets Even Darker
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#Security #control #informationsystem #Datasecuritysystem #Securemanagementinformationsystem #DataPrivacy #databreach #Hacking #Cyberriskassessments #Ethics #Crisismanagement
#BestsellingCases2020
Netflix: Leveraging Big Data to Predict Entertainment Hits
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#Bigdata #Predicting #Bigdata capabilities #Datamining #Businessmetrics #Viewingpatterns #Datainventory #Algorithm #Netflix #Softwarearchitecture #Cloudcomputing #Hadoop
#BestsellingCases2020
Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value
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#BigData #bigdatastrategy #Strategy #Digitization #dataanalytics #innovation #decisionmaking #retail #Businessdecisions #marketing #SupplyChain
#BestsellingCases2020
Digital Marketing at Nike: From Communication to Dialogue
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#ICT #SocialMedia ; #socialmediamarketing #Marketingcommunications #Digitalmarketing #strategy #Brandmanagement #Brandevolution #AMBUSHmarketing #Brandvalue #nike