Shawna Bruce (She/Her)(@sbrucecanada) 's Twitter Profile Photo



All the principles of responding to a crisis rolled into one post.

During a , your public wants to know what actions you’re taking to resolve the problem.

This message from London Drugs does exactly that. I applaud their efforts to bring systems back…

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Shawna Bruce (She/Her)(@sbrucecanada) 's Twitter Profile Photo



A fire causing the destruction of an abandoned hangar at a property adjacent to the NAIT campus has caused closure of the main campus buildings due to poor air quality.

With this emergency alert, the campus community is notified within minutes.

Alerts work.

#CrisisCommsTip 

A fire causing the destruction of an abandoned hangar at a property adjacent to the NAIT campus has caused closure of the main campus buildings due to poor air quality.

With this emergency alert, the campus community is notified within minutes. 

Alerts work.
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Shawna Bruce (She/Her)(@sbrucecanada) 's Twitter Profile Photo



A lot of ⏰and💰 is spent developing reports following .

They are full of lessons identified and recommendations to bridge gaps.

Digest the content.
Then, consider if you could adopt any into your organization.

Don’t let arrogance be a barrier to…

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Shawna Bruce (She/Her)(@sbrucecanada) 's Twitter Profile Photo



Verify the spelling of names before you release them.

- Ask relatives if possible and appropriate.

- Do a social media search.

- Check official docs.

Please don’t do this. Names are people’s identities. It’s important to get them right.…

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