There is no doubt #BritishAmericanTobacco is reaching young people via #F1 .
Our 2021 #DrivingAddiction report reveals the McLaren team has a younger fan base than other teams. BAT & McLaren have run e-sports, art & music events- activities with youth appeal- away from the track.
#Netflix : a new vehicle for global #cigarette company branding. @ExposeTobacco’s NEW #DrivingAddiction report exposes how two of the world's biggest #tobacco companies are reaching young audiences through the hit documentary series F1: Drive to Survive. bit.ly/3mj2Js7
(1/6) Formula 1, fans should also know that you allow #BigTobacco to keep #DrivingAddiction at #MiamiGP and other races. Follow the 🧵 to learn more.
Is #Netflix helping cigarette companies reach young people with their brand messaging? Find out how the hit documentary series #F1 : Drive to Survive may be #DrivingAddiction . exposetobacco bit.ly/3mj2Js7
The new #DrivingAddiction report found more than a billion minutes of content streamed globally of Season 4 of Netflix's series Formula 1: Drive to Survive, contained tobacco-related branding.
exposetobacco.org/campaigns/driv…
Great to speak with Nina Larson from AFP News Agency about how Netflix streamed one billion minutes of cigarette company branding through the Drive to Survive” series. #DrivingAddiction rte.ie/news/world/202…
A good read about how FIA and Netflix are #DrivingAddiction in South Africa by streaming tobacco company branding into people's homes. bhekisisa.org/health-news-so… via Bhekisisa Hlatshwayo
Formula 1 is reaching younger audiences through @Netflix's show #DrivetoSurvive . So are F1's sponsors, including tobacco giants.
It’s time for Formula 1 to finally ban all tobacco sponsorship.
Learn more in @ExposeTobacco’s new #DrivingAddiction report👇
exposetobacco.org/campaigns/driv…
🚨🏎️ | @Netflix has become a new vehicle for global cigarette company branding. @ExposeTobacco's #DrivingAddiction report reveals how cigarette companies are reaching young audiences through the #F1 series #DrivetoSurvive .
Formula 1 must ban all tobacco ads.
exposetobacco.org/campaigns/driv…
#Formula1 is increasingly reaching younger audiences through @Netflix's #DrivetoSurvive . And so are #F1 's sponsors, including tobacco giants.
exposetobacco shares more in their #DrivingAddiction report. exposetobacco.org/campaigns/driv…