What happens to #brands market share when #Advertising stops? Online now, this extension of the popular 2021 #JournalofAdvertisingResearch article 'When Brands Go Dark' focuses on the impact on sales (available & open access) MSI Nanette Burns, JAR ow.ly/K4fO50Ops47
Is your #advertising research out of touch with practitioner needs? Get tips on crafting your research design and articles to make them #industry relevant in this #JournalofAdvertisingResearch paper available online now MSI Nanette Burns, JAR ow.ly/4V4y50OprGu #advertising
Check out this list of top-cited articles in the #JournalofAdvertisingResearch — a window onto hot growth areas in research. Among key topics: #neuroscience / #socialmedia / #crossplatform & ad-awareness measures. MSI Nanette Burns, JAR ow.ly/IklJ50OwR4g #advertisingresearch
What do we know—and how can we deepen knowledge—about #Gender #Diversity in #Advertising ? Find out at this June 8 #JournalofAdvertisingResearch webinar featuring gender research experts in the U.S. and Europe. Free and open to all MSI Nanette Burns, JAR ow.ly/n7eA50OwS6s
How should #researchers address gaps in the study of #gender diversity ? Find out at this free #JournalofAdvertisingResearch webinar, 'Gender Diversity in #Advertising : Where To, Next?' held Thurs. June 8 at noon ET MSI Nanette Burns, JAR ow.ly/QGhR50OpqZq #gender #inclusion
