Rizta test rides for media have started and you will soon hear about the ride experience from them.

Planning to start test rides for all in a few weeks, a bit ahead of schedule! Daily production and deliveries will follow pretty soon.

#Ather #Rizta #Familyscooter #Media #Rides

So this happened last weekend!

Darshan wanted to make his baraat entry on Rizta and we had to make it happen for his grand entrance.

And, why not? Rizta is all about family.

Entrepreneurs need to target an RnD of a million engineers in India.

Apparently BYD now has more people in R&D than the rest of the auto industry outside of China, COMBINED (shorturl.at/uwBL8)

The most important progress is technological progress and China, for all its

Somebody start a Kickstarter for this already!

This, as a big debate point in the community 🤯

For Ather Halo, our smart helmet.

A ton more content on Halo coming out soon! To answer this and well other questions

'Everytime India has grown, it's grown on the back of exports'

Indian companies are at the forefront of technologies for electric 2Ws globally. Not only do we have the largest 2W market giving us immense scale, but we also build all of this tech under an enormous cost pressure

Ather Energy Tarun Mehta Swapnil Jain

After few days of riding with MagicTwist.

My left hand while driving :

Damn, haven't waited so long for the rains ever!

Share of premium 2Ws is going up quite fast, and yes, it's coming at the cost of entry level 2Ws.

It's visible in bikes where premiumization has been going on for a while: share of >110cc bikes has gone up from 43% to 52% in the last 5 years.

But the change in scooters has been

Promoting a petrol scooter on an Ather!

😂🙏

Mom bought herself a scooter at 56.
She was particular about buying it for herself when we offered to gift it to her.

I am happy she chose a beautiful red Ather Energy .

Mother's start living for themselves once their kids are independent and settled. ❤️

Everyone should wear helmets. As insurance, only some do. But if they improve your riding experience, many would.

With that in mind, we built Halo, Ather's first smart helmet.

Halo offers a great audio experience, but not at the expense of your road awareness. Through a

Here's a quick video of the chat between Shri Amitabh Kant and myself at Ather community day.

His two sharp messages were:
1) It's time we start building brands, and not just businesses out of India. And Indian customers now want Apple and Tesla like value, not just bargain

This slightly curly effect is 🔥

It was an absolute honor to have Shri. Amitabh Kant with us on the second edition of Ather Community Day. The keynote with his characteristic energy was perhaps the most bull case for EV that I have ever heard and I am so glad that the entire community got to see that energy!

Rizta Bodyguards a.k.a 'Patel Pipe Protection Project' after the designer ⭐⭐
It has this nifty Rubber Bumper at the rear (Patel Patch, obv) that will compress to absorb impact to the tail panel and let the pipe flex.

Introducing Ather Rizta, our first family scooter!

The theme was space, safety and tech. And we believe Rizta delivers!

I wish we had unveiled Rizta like this with both me and Swapnil Jain testing its storage and seats!

#AtherRizta : @Ambitabhk87 at the launch of the Rizta says:
There should be no silos in charging infra
Combustion engines are a dead technology, all we need are more charging stations. The #AtherRizta has better tech than a mini car.