Behavioural and cultural insights (BCI) can help prevent antimicrobial resistrance (AMR). Looking forward to address this pressing global issue at tomorrow’s 16th @NDPHSorgAnnual Conference. #BCI #AMR 👇
ndphs.org/event/thematic…

Thrilled to join the ReAct - Action on Antibiotic Resistance workshop today, exploring community engagement strategies to tackle #AMR ! I’ll be sharing insights on WHO/Europe’s Behavioural and Cultural Insights approach — a key tool in addressing AMR together.
👉 reactgroup.org/news-and-views…

Behavioural sciences are gathering speed WHO/Europe. Last week 100+ participants met to discuss how we can use science and understanding people and communities to advance health. Thank you to Hans Kluge Robb Butler Katrine Bach Habersaat for your leadership and energy!

The global resolution on behavioural sciences for health is such a wonderful milestone - and great to see the interest in our guidance on setting up units and capacity in health authorities!

“Diagnostic uncertainty and perceived utility drive intentions to request unnecessary antibiotics” - great start by Miroslav Sirota to the #behaviouralinsights and #AMR workshop. Also fantastic work by Robert Böhm on prosocial behaviour - many parallels with #ClimateCrisis

50% of smokers die from smoking. Almost 50% of adults in North Macedonia smoke. Great to join the discussion in Skopje today of Behavioural and Cultural Insights studies WHO/Europe conducted with national partners to understand barriers and drivers to #smoking .

With false claims, debunking is less effective than prebunking.

25 studies: rebuttals and fact checks don't do much to change minds. We're better off training people to spot flaws in logic and data.

The most important part of education is teaching critical thinking skills.

Excited to be attending the ‘Communications to Maintain Trust’ training for the Pan-European Leadership Academy here at WHO/Europe together with public health leaders from the Region today

Just listened to an absolutely fantastic talk by Saad B. Omer. Join to listen to his interview at 3 pm CET today! twitter.com/i/spaces/1MYxN…

How can behavioural & social sciences, & the health humanities help combat health challenges from vaccine uptake to antimicrobial resistance & non-communicable disease risk factors, like obesity or tobacco use?

Find out from our discussion w/ Saad B. Omer👇 twitter.com/i/spaces/1MYxN…

Excellent discussions at our WHO/Europe workshop on #BCI for health in Croatia today #behavioralscience #publichealth

A pleasure to speak about the role of Behavioural and Cultural insights at the launch of the new WHO/Europe toolkit on integrated brief interventions for non-communicable disease risk factors in primary care. Kremlin Wickramasinghe Melitta Jakab Robb Butler apps.who.int/iris/handle/10…

Very excited we’re kicking off today the Behavioural and Cultural Insights training course by WHO/Europe in Istanbul, with participants from 15 Member States. Looking forward to the next 4 days! #behaviouralscience Katrine Bach Habersaat Elena Altieri

Just started - watch live now!

One of many great examples of using Behavioural and Cultural Insights included in the WHO/Europe collection of case examples at #RC72TLV : apps.who.int/iris/handle/10…

Very excited to discuss the potential of #behaviouralinsights with Member States at the upcoming WHO Regional Committee #rc72tlv

To remove barriers to healthcare, we must first understand them. Behavioural insights has the potential to shine a light on a range of health behaviours.

WHO/Europe has launched a guide for countries that want to set up a behavioural insights unit 👉 bit.ly/3MaAEv9

My blog on sexual harassment for this #InternationalWomensDay is out!