Countries at WHO/Europe's Regional Committee #RC72TLV have endorsed our action framework on behavioural and cultural insights - the first of its kind!

But what exactly is BCI?

Our video explains the concept and its hugely important role in health:
youtube.com/watch?v=_5HJKZ…

I believe #BCI interventions will be very crucial and life-saving in The New Normal: Dual Track specially for prevention, control and management of #NCDs .
Congratulations and thanks for awesome work of Robb Butler and WHO/Europe #BCI team Katrine Bach Habersaat

EUPHActs: RT Iveta Nagyova, PhD, FABMR: Robb Butler @DavidHalpernCEO Hans Kluge And thank you!! Robb Butler for your continuous commitment and fantastic work in the field. Looking forward to furthering collaboration with WHO/Europe #BCI team Katrine Bach Habersaat Tiina Likki in my personal c…

Robb Butler @DavidHalpernCEO Hans Kluge And thank you!! Robb Butler for your continuous commitment and fantastic work in the field. Looking forward to furthering collaboration with WHO/Europe #BCI team Katrine Bach Habersaat Tiina Likki in my personal capacity and also as EUPHA

Simply not possible without the team behind it, led by Katrine Bach Habersaat

.Robb Butler opens the #BCI session of #RC72TLV : 'it is about seeing individuals & communities as a resource, not as beneficiary; about developing policies that really meet their needs.'

But: 'we're nowhere near it yet, we must involve people, test and evaluate!' Iveta Nagyova, PhD, FABMR

EUPHActs: Our president Iveta Nagyova, PhD, FABMR introducing the behavioural and cultural insights agenda at #RC72TLV , highlighting the value and potential of #BCI in health.

EUPHActs: RT Iveta Nagyova, PhD, FABMR: The WHO/Europe Resolution on Behavioural and Cultural Insights for Health #BCI just have been adopted at #RC72TLV . Congratulations!! 👏👏👏🎉 Thank you WHO/BCI team: Tiina Likki Katrine Bach Habersaat And thank for your great support … twitter.com/WHO_Europe/sta…

Our president Iveta Nagyova, PhD, FABMR introducing the behavioural and cultural insights agenda at #RC72TLV , highlighting the value and potential of #BCI in health.

#BehaviouralScience #BCI : “A people & community based” approach” to health improvement - Robb Butler at #RC72TLV

Understanding social & behavioural factors to improve health with and for communities

Potential for #AMR #VaccineUptake #Alcohol #Tobacco :

who.int/europe/health-…

Behavioural and cultural insights are a low-cost, effective tool to promote health and relieve health systems.

In a #RC72TLV joint statement with EUPHA, we call on all stakeholders to take concrete measures to start putting BCI in practice.

Read➡️cdn.who.int/media/docs/lib…

“Inability to implement evidence-based behavioural interventions has led to expensive, ineffective and very often counterproductive interventions, such as medical campaigns with scare tactics.” EUPHA and EuroHealthNet statement with 10 co-signatories

#RC72TLV #BCI

Insightful keynote from @DavidHalpernCEO at #RC72TLV on the value of investing in Behavioural and Cultural Insights alongside biomedical interventions.

“ #BCI is about designing policies and health systems that work better for people – not about burdening the individual”.

Just launched at #RC72TLV !

Using social norms feedback reduced antibiotic prescribing by 3.3% over 6 months, showing the impact of behavioural & cultural insights #BCI applied through rigorous methods.
👇

Congratulations to Secretariat for an accepted resolution for behavioural and cultural insights WHO/Europe #RC72TLV ! 👏🏼👏🏼👏🏼

Grateful for opportunity to contribute to the work so far and looking forward to continuing collaboration!

#BCI #diversity #communityengagement

The WHO/Europe Resolution on Behavioural and Cultural Insights for Health #BCI just have been adopted at #RC72TLV . Congratulations!! 👏👏👏🎉 Thank you WHO/BCI team: Tiina Likki Katrine Bach Habersaat And thank for your great support Tedros Adhanom Ghebreyesus Hans Kluge Robb Butler Elena Altieri et al

Get ready to join our session on applying Behavioural and Cultural Insights #BCI for health at #RC72TLV !

10 Member States are co-sponsoring the resolution and will share examples from their work.

🔴📽️Watch the live stream here
🔽
rc72live.com/englishstreami…

#RC72TLV

Thanks Milka Sokolović. Indeed, we are hearing tremendous support for the BCI framework and approach here in the room at #RC72TLV from delegations. After lunch, we continue, and countries consider a resolution to formally endorse the action framework. 🤞WHO/Europe

Behavioural and Cultural Insights (BCI) statement of Finland WHO/Europe #RC72TLV emphacises importance of:

💎 Contextual and individual factors

💎 The ”C” in BCI = importance of culture

💎 Organisational and individual health literacy

#equality #inclusion

Cereal bars can vary 5 fold in sugar content, x 10 in fat, x 40 fold in salt! –A compelling example from @DavidHalpernCEO on the importance of integrating behavioural & cultural insights into health policies – e.g. clear nutrition labelling
BCI Action Framework on #RC72TLV agenda