FreeWheel is excited to announce a new partnership with Lotame to expand audience data across EMEA.

Read more at ExchangeWire bit.ly/4cRw1E6

#Partnership #AdTech #PremiumVideo

Four reasons why women's sports are a slam dunk for marketers:

1️⃣ Growth in women’s sports outpaces men’s
2️⃣ It’s time to rethink sports fans
3️⃣ Streaming adds opportunities
4️⃣ Women’s sports help build brand sentiment

See the entire playbook: comca.st/49z7rFb

The NAB Show is known for context-rich sessions and high-value engagements. Tess O’Brien, VP, Head of Buy Side Revenue, will bring her deep expertise on CTV, one of the fastest growing segments of the media landscape, to the Streaming Summit. Learn more: bit.ly/3xzDEis

Michelle Zyglis, FreeWheel's VP of product management, TV platform, talks with Andy Plesser about how digital ad tools are gaining traction in #CTV at the FreeWheel Programmatic Activation Summit.

#FreeWheelSummit

Yesterday the Comcast NBCU TECHWOMEN Employee Resource Group in London & Colorado joined forces for the Inspire Inclusion panel.

The leaders discussed how they have navigated tech roles, overcome challenges, and defined what a culture of inclusivity is.

#inspireinclusion

For the second year in a row, Comcast NBCUniversal has been recognized as one of the top 10 companies of 100 Best Companies to Work For by FORTUNE and Great Place To Work US. We ranked #10 on this year's list.

Learn more: comca.st/49j5XPe

#TeamFreeWheel

Save the date! We’re thrilled to announce our return to Cannes June 17-20, 2024! Stop by to hang out on the FreeWheel beach, catch a content session, or chat with an expert about your advertising needs. Learn more about our plans: bit.ly/3VNQkfy #FreeWheelCannes

When it comes to optimal ad frequency, two is better than one. After two exposures, ad recognition soars to 90% and purchase intent jumps to 56%.

Get more tips from our Viewer Experience Lab to help maintain engagement and achieve advertising goals: bit.ly/3U2YjEh

A key theme in our Video Marketplace Report for the second half of a 2023 is the unique value proposition of the live, ad-supported environment.

Explore how to optimize the growing opportunity of live across devices and transactions in the #FreeWheelVMR : bit.ly/3xmjRTp

Optimize your multiscreen TV advertising campaigns with Effectv's latest #TVViewership Report!

Based on data from 45,000+ multiscreen campaigns, totaling three billion impressions, and billions of hours of TV viewing, download the 2H 2023 findings here: comca.st/3PMOLum

FreeWheel General Manger Mark McKee discusses our partnership with Dentsu USA on the launch of their new Merkury for Media data and identity platform.

Read more at MediaPost: bit.ly/49fyg17

We're proud to continue our mission of fueling greater industry interoperability by partnering with Wurl on their launch of BrandDiscovery, an AI-powered solution to match CTV ads with the emotion and context of programming in real time.

Learn more: bit.ly/3VD8AZc

Digital ad tools are gaining traction in connected television, says Michelle Zyglis from Comcast's FreeWheel, A Comcast Company in this interview with Beet.TV's Lisa Granatstein. Special thanks to FreeWheel, A Comcast Company for sponsoring our series
beet.tv/2024/03/digita…

We are excited to announce that FreeWheel has been awarded certifications by TAG for Brand Safety and Ad Fraud.

We are proud to continue to push the bar higher for our clients and the industry.

Learn more: bit.ly/3PF5W0S

Our new Video Marketplace Report just dropped!

Backed by one of the largest data sets available in the industry, this #FreeWheelVMR analyzes viewership with a focus on the unique value proposition of the live, ad-supported environment.

Download here: bit.ly/3IVWsuK

At our Programmatic Activation Summit, The Trade Desk's VP of Inventory Development Will Doherty tells Andy Plesser why he believes 2024 is going to be a tipping point and the year that programmatic CTV really takes off.

#FreeWheelSummit

At our recent Programmatic Activation Summit, FreeWheel Chief Revenue Officer katy loria spoke with Andy Plesser about embracing the intersection of premium #CTV and #programmatic .

Thanks for a great conversation, Index Exchange!

Our Head of Data Science, Bob Bress, outlines how CIOs, data leaders, and decision-makers can structurally adapt to AI's accelerating pace: bit.ly/4cp2Jwa

via CIO Applications

We conducted a new survey via Advertiser Perceptions to better understand how the agency community views supply path optimization in the video context: bit.ly/3TdBPid