We are thrilled to have Randolph Browning and his team bring this timely #eCommerce event back, cementing its place as the 'sole Upfront Dedicated to #Retail #Media !'

We respect & value our LGBTQ+ employees. We are proud to have participated in the Human Rights Campaign's Corporate Equality Index to show allyship to our LGBTQ+ workforce! We are hard at work to ensure we receive a perfect score, as we realize our vision of being an agency of belonging #CEI2021

We are wrapping up #CES 2021 today with a Q&A featuring Shelly Palmer with our EVP, Chief Digital Officer, Donald Williams!

Highlights:
- #Tech from #CES this year is personal, like #auto , #digitalhealth
- Jury is out on what the trade show will look like in 2022 and beyond

From an #investment and #digitalhealth perspective, the pandemic provided #health access to patients through #telemedicine and opportunities to the makers/backers of the technology - via Digital Health panel at #ces , featuring Precursor Ventures and Define Ventures

#ces 2021

Maverick Carter, CEO-@TheSpringHillCo:

Brands need to be “human” – understand the context of your consumer, 'stuck at home' and stop selling products and begin creating #content that connects with #consumers

#ces #ces 2021

#Privacy & Trust at #CES with Amazon, @Twitter and @google: FTC 6(b) was brought up: ftc.gov/news-events/pr… and noted it was too soon to tell.

Ultimately, Public/Private Collaboration is needed.

#ces2021

#Privacy & Trust at #CES - Keith Enright, Chief Privacy Officer, @google
- Users are nervous, relying on #tech in ways they didn’t “need” to do before
- Privacy begins with Europe (Leaders)
- Public/Private Collaboration is needed
- Cookie Phase-out 2022 target

#ces2021

Join Bill Koenigsberg, Ad Age and others at #CES for a session unpacking how the #marketing industry needs can rally around unprecedented progress in #technology to achieve #transformation at 1:00PM ET today:
 digital.ces.tech/sessions/c25b4…

According to @wnba's Commissioner at #ces2021 :
- 68% increase in viewership during the bubble
- players got to speak up on social justice issues (league of 80% women of color)
- 350% increase in merch sales

Need tech partners for innovation, because they have the funds to do so!

.Stephanie McMahon (@WWE) at #CES2021 :
- Loss of fans meant need to test & learn
- Invested in “Thunder Dome” with Famous Group (1K fans “live” in the arena) – AR/Drones are all now in use, like never
- Brought fans and spectacle back to WWE

#CES took on the changing Fan Experience in #sports during the pandemic:
- Viewership for WNBA grew
- #AR / #VR & Drones became table stakes for production
- #eCommerce offset venue merch losses for WWE

Insights from NHL, Stephanie McMahon, & WNBA at #CES 2021

cc: @scoutsande

Daren Baker – CEO, @EdgeAscential
-Marketplace mastering personalization at scale: network effect of retailers being able to use data to advertise to consumers
-40% of CPG sales to happen online

#CES2021 - Jen Wong (@reddit):

If you can’t go to the store, people turn to communities for insights based on their interactions with products they want to buy.

In communities you look at 2x brands, make decisions 9x faster and spend 15% more + have stronger brand advocacy #ces

Celiena Adcock (Honey – PayPal):
-Consideration Phase is key to influence consumers
-Offers drive 3x better conversation vs not and 83% more likely to return to the store over 7 day period = Conversion & Loyalty

Celiena Adcock (Honey – PayPal):
- 79% of people are looking for value/deals
- Deals drive purchase for 67%
- Consumers share a good deal w/a friend (social value), motivator became more important
- During times of uncertainty, surprise and delight MATTERS

#ces #ces 2021

#Commerce has exploded:
- Communities like @reddit matter for purchase decisions
- Deals drive purchase & word of mouth for brands
- 40% of CPG sales to happen online in a few years

- Insights from #ces from @EdgeAscential, PayPal, NBCUniversal

Horizon is happy to announce we’ve been recognized as one of @RippleMatch’s 2021 Campus Forward Award Honorees! Huge congrats to our Campus Recruiting team!

resources.ripplematch.com/2021-campus-fo…

Join us for a discussion on driving better #integration and #collaboration among global agencies w/ @JSKelley of @dentsusa; bill koenigsberg of Horizon Media; and Daryl Lee of @Mediabrands at #4AsDecisions Jan 25-26 at 12-5 PM ET. Register today: bit.ly/3fTACZh

Exclusive: Actor Michael B. Jordan today unveiled the inaugural Hoop Dreams Classic, an HBCU college basketball showcase he is holding next December in partnership with WME Sports, Harris Blitzer S&E and Horizon Media's @scoutsande (@McLevinSBJ).

sbjsbd.biz/34gp79C

Could not be more thrilled for @scoutsande SVP Carrie Skillman to be recognized in the inaugural class of 'super mom' marketers. Our clients and staff are led by one of the most impressive female leaders in #sportsBiz today. Congrats! Chief Marketer Horizon Media