“Raising prices will boost revenue for streaming services in the short term, but overusing this marketing lever isn’t sustainable, as consumers expect value: great content at a fair price,” wrote Mike Proulx of Forrester Research. nyti.ms/3tCUs69

Can Meta's Threads succeed in an already crowded Twitter-alternative market? My thoughts ⬇️ (Also, follow me on Threads 😉) forrester.com/blogs/interope…

Elon Musk's move to temporarily cap how many posts Twitter users can read on the social media site could undermine efforts by new CEO Linda Yaccarino to attract advertisers, according to Mike Proulx of Forrester reut.rs/3PBVbgR

From CMO to CEO? Listen as VP Mike Proulx explains how #B2C CMOs can get ahead, no matter who they report to today. forr.com/42TKgSI

From CMO to CEO? Listen as VP Mike Proulx explains how #B2CCMOs can get ahead, no matter who they report to today. bit.ly/3ProrHc #ForresterPodcast

VP, Research Director Mike Proulx weighs in on the news about Twitter's new CEO ⬇️

I’m reminded of this clip from 2015 — how genuinely @lindayacc pushed back on me after implying that NBCU was “stodgy.” She’s gonna do just fine at Twitter. There are very few people who would NOT be seen as merely a figure head Twitter CEO…and Linda is one of those few.

No cash. No card. No problem.
On #TechTuesday we talk about Panera Bread rolling out a program that lets you pay with the palm of your hand. Mike Proulx also shares what this means for privacy concerns. #NECN
necn.com/morning-chat/t…

VP, Research Director Mike Proulx spoke on what he refers to as a 'metaverse hangover' with NPR.

Listen here to learn what that means for the tech world's immediate plans. forr.com/3KzuUwx

Disney shutters its #metaverse division. techcrunch.com/2023/03/27/dis…

Is a #TikTokBan imminent? Seems so. And users and marketers will have to settle for second best. forrester.com/blogs/a-tiktok…

Microsoft is building a crypto wallet into its Edge browser. theverge.com/2023/3/21/2364…

TikTok now requires all realistic #AI -generated/edited content be “clearly disclosed.' theverge.com/2023/3/21/2364…

Coke prompts brand fans to create and share branded art using #generativeAI tools: #ChatGPT & DALL-E. adage.com/article/market…

The U.S. Copyright Office has weighed in on #GenerativeAI .
mashable.com/article/us-cop…

TikTok’s new STEM feed will surface trending science and technology content. theverge.com/2023/3/14/2363…

Meta to reduce its workforce (again) by another 10,000 people and also close 5,000 open reqs. about.fb.com/news/2023/03/m…

Meta winds down its plans to support digital collectibles ( #NFTs ) on Instagram and Facebook “for now.”
techcrunch.com/2023/03/13/met…

AI is powering everything these days. Including a new feature on #Spotify to give you a personal DJ playing tunes to fit your mood. Mike Proulx shares the details on #TechTuesday . #NECN
necn.com/morning-chat/t…

New Forrester data: 19% of B2C Marketing Executives in the US have already used #ChatGPT in their #marketing efforts. forrester.com/blogs/efficien…