Transform your CX outcomes with genAI! Come to CX Summit North America June 17–20 for genAI adoption strategies for success. forr.com/3VPNaYE

Did you know that cloud providers are gaining the most from the AI boom? Learn more about this mutually beneficial relationship and the rise of the AI cloud. forr.com/49Q0D69

What's the impact of the new AI regulations in Europe and what do businesses need to do now to comply? Find out from this Business Reporter byline article via Principal Analyst Enza Iannopollo. forr.com/3TW2ssp

Speaking with The Independent, Lee Sustar reveals how changing economic factors post-pandemic and AI’s ongoing rise are key factors influencing Amazon’s decision to eliminate hundreds of jobs in its cloud computing division. forr.com/4cS0kul

The biggest challenge in CX today? Proving ROI. 📈

Can AI be the answer? Find out on this week’s #ForresterPodcast as Principal Analyst Pete Jacques previews his upcoming session at #ForrCX . forr.com/444aLqB

Fuel customer-obsessed growth 📈 with cross-functional alignment.

🕵️ Explore the “what, why, and how” of alignment here. forr.com/4aAPyqT

Do you know about the 'TikTok Notes' app? Mike Proulx comments on this copycat offering for BBC News (UK). forr.com/3vS0Xna

Avoid the FOMO! See why thousands of your B2B marketing, sales, and product peers are coming to #ForrB2BSummit North America, May 5-8 in Austin.

❌ Myth: Mainframes are disappearing.
✅ Fact: Mainframes are expanding in many enterprises.

Senior Analyst Brent Ellis busts more mainframe myths in this week's What It Means episode. forr.com/3xvgXM9

Did you hear? Izola, our genAI tool, is now available to all Forrester Decisions clients, providing fast, trusted answers to advance their business initiatives. See how it's enhancing the Forrester experience. forr.com/43QJIiB

Principal Analyst, Heidi Shey talked with security outlet The Last Watchdog about how cybersecurity can be a business enabler and best practices to keep in mind. Get the full Q&A here. forr.com/43GXrZ8

The silos that B2B marketers and sellers operate in are undermining the buyer experience.

Tune into this week's podcast episode with Principal Analysts Amy Hawthorne and Rick Bradberry to learn a better way forward. forr.com/3xq381H

How can you achieve a high-performance IT operating model? Principal Analyst, David Mooter lays it out in this 4-step byline for InformationWeek. forr.com/49kHzg4

Congratulations to our 2024 B2B award winners For North America!

🏆 ROI:
Verizon Business, DDI, ADP

🏆 POY:
HCLTech, SheerID, TE Connectivity, Splunk, Border States, Penske Transportation Solutions, NY Power Authority, Domo

Learn more about their success stories here: forr.com/4agvRV4

Our #GenerativeAI tool Izola is now available to all Forrester Decisions clients, providing fast and trusted answers to advance their business initiatives. Learn more about how Izola can help firms accelerate their key priorities. forr.com/3PINPre

Lightstorm partnered with us to message their new product's value to customers. Watch their story to see how we helped them think critically and challenge the status quo. forr.com/3xp3o0B

64% of workers trust AI more than their manager in a challenging work scenario. Could AI be a more effective manager than a human?

Listen to our latest podcast episode with VP, Principal Analyst Katy Tynan for her perspective. forr.com/43DqSLL

In this New York Times Opinion piece on Web3, Martha Bennett gives her perspective on the state of the internet and what the future could hold. forr.com/3TfpQ3S

Check out this new episode of Renegade Marketers Unite from Renegade, LLC. to hear our VP, Research Director Matt Selheimer talk about:
💳 Millennial and Gen Z buyer preferences
👍 Best practices for broadening the scope of marketing metrics
forr.com/3vnr6dh

The EU has approved the world's first comprehensive framework for constraining the risks of AI. Principal Analyst Enza Iannopollo says, 'The adoption of the AI Act marks the beginning of a new AI era and its importance cannot be overstated.' forr.com/48UlzZd