.Linda Boff, CMO at GE, spoke about experimentation at the Forbes Entrepreneurial CMO 50 Celebration. #ForbesCMO
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Celebrating our own opening day as three independent GEs with today’s opening of the baseball season… adage.com/article/market…

On the evening of April 1st, the future of GE will be written in the stars as we gear up to celebrate our big day on April 2nd. 💫 #GEBeginsAgain

Get ready….A spectacular drone show will take over New York City’s sky next month timeout.com/newyork/news/a…

2024 is set to be monumental as we gear up to launch GE Aerospace and GE Vernova as independent public companies in April! ✈️🔋 With investment-grade ratings confirmed and critical milestones reached, they are ready for this next chapter.

Learn more:
ge.com/news/reports/g…

GE’s turnaround playbook helped push shares up 96% in 2023, outperforming tech giants fortune.com/2024/01/26/ge-…

Exclusive: Sue Bird Joins Deep Blue…the stoppable Laura Correnti is on a roll👊 adweek.com/agencies/exclu…

Steelers are IN!!!!!! 🏈

— Linda Boff, Chief Marketing Officer, GE
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Always fun to hang out with Laura Correnti & Marla Kaplowitz!

Brava Laura Correnti!! Deep Blue Wants to Be a One-Stop Shop for Women's Sports adweek.com/agencies/deep-…

Great start to Sunday 🏈 day!

One VERY big thing!! They don’t come any better. Brava Tara DiJulio 1 big thing: GE Aerospace appoints Tara DiJulio as chief corporate affairs officer axios.com/newsletters/ax… #axioscommunicators

🇮🇱❤️ 🇮🇱

Truly gobsmacked and grateful to my team and the many people who contributed to the work I am lucky enough to get to do every day.

🏆 Linda Boff is Adweek's first B2B Innovation Award Lifetime Achievement honoree!

In this cover story, Boff discussed the advantages of C-suite collaboration, being so good at marketing that engineers can’t ignore you, and the superpower of saying “yes.” adweek.it/46bNZO5

A salute to GE’s future debuted tonight. #GEProudOnceNowForever instagram.com/reel/CxUG7JftS…

C’mon Big Blue 🏈

What employees say makes an effective leader in the workplace axios.com/2023/09/05/emp…

So proud of this work and grateful to Giant Spoon for being our creative soul mates. adage.com/article/specia…