Wikipediaの寄付バナーの書き出しを、「どうかスキップせず、1分間だけ読んでください」(Please don’t skip this 1-minute read)としたら、CVRが14%アップしたそうです。
ユーザーは忙しいなか見ているので、明確にダイレクトに依頼をするのが有効と。
#FRO2024 からWikimedia財団のテスト事例でした！

オンラインからのOne time（都度）の寄付、英国では2022年にはコロナ禍の伸びの反動で前年比で減少したが、マンスリーの寄付は増えたそうです。
'UK x USA DIGITAL BENCHMARKING' という #FRO2024 の講演より。
サブスク型はアップダウン少なく、着実に伸びやすいからかもです！

#FRO2024 starts tomorrow!

Sign up and find out:
 
🎮 How Escape to Freedom came to life in the Metaverse
🤝 Why a survival game mobilised unlikely supporters
👩🏻‍💻 How digital metrics enabled detailed supporter journeys
📈 Why microdonations add up

👉 bit.ly/4byajEB

1⃣1⃣4⃣.

C'est le nombre de matchs auxquels vous pourrez assister lors du #FRO2024 ! 💥

Venez vibrer à nos côtés du 11 au 16 juin 2024 à la @mouratoglouacad. 🎾

This sounds epic.

resource-alliance.org/session/a-mill…

#FRO2024

I saw Danielle talk about this work in December and I promise it will move you.

#FRO2024

Excited about the latest in AI & digital fundraising?🚀

Join The Resource Alliance on 17-18 April 2024 for Fundraising Online 2024 ( #FRO2024 ).

Explore innovative strategies in digital mobilisation and fundraising!

Click here to register and discover more: resource-alliance.org

The epic India (A VERY SMART PERSON WHO REJECTS X) & Jack Steadman

resource-alliance.org/session/lesson…

#FRO2024

Next week, join #FRO2024 to hear from the best & brightest digital fundraising & AI leaders over two days of best practices & innovation!

👉 bit.ly/4byajEB

Fundraising Online is just a few days away! Have you signed up yet?

#FRO2024 takes place next Wednesday & Thursday. Save 20% on full-price tickets with promo code DIGITAL2024 👀

Register now: bit.ly/4byajEB

We’re enjoying see all the updates from our friends The Resource Alliance Fundraising Online today, one of our favourite online events of the year.

#FRO2024 is the one if you want to follow along too.

Just a couple more days to take advantage of the early bird offer for #FRO2024 ...

Yes we're biased. But, yes, this was a brilliant session. #FRO2024

If you're tuned into this session. This deck jam packed full of mobilisation actions for you to take to your next creative session is here. #FRO2024

docs.google.com/presentation/d…

We like this as it looks like (our hero) India is shouting.

#FRO2024

I booked my spot today for #FRO2024 . See you there? resource-alliance.org/event/fro2024/…

2. Join this year’s Fundraising Online ( #FRO2024 ) scheduled to take place from 17 and 18 April.

This event is organised by The Resource Alliance.

Register here: bit.ly/3JjZgC1

We're in our last session of #FRO2024 and finding out how one movement grew to a million members in just four years!

Starting the day at #FRO2024 with 'An AI Playbook for leaders' 🤖 - daunting and exciting!

The adoption of the blue poncho symbol, invoking national pride, unity, and solidarity, gave supporters something concrete to rally around. #FRO2024