The 49ers were two-point favorites for the #SuperBowl — but as Patrick Mahomes said Sunday night, 'the Kansas City Chiefs are never underdogs.' forbes.com/sites/brettkni…

Ahead of (or after) the Super Bowl, learn why Las Vegas is becoming the sports capital of the US. Check out Forbes Brett Knight piece for a deeper understanding of the growing sports culture in Las Vegas, with a couple of quotes from me. Enjoy!!

forbes.com/sites/brettkni…

The Super Bowl is just the latest victory in Las Vegas' unlikely rise from sports betting capital to sports capital period. The city had to overcome not only the gambling stigma but also some real economic challenges forbes.com/sites/brettkni… #SBLVIII

Forbes staff are taking the extraordinary step of a three-day walkout.

It's been more than 2 years, and Forbes still isn't seriously meeting us at the table to reach a contract.

Please respect our picket line and sign our petition here: actionnetwork.org/petitions/sett…

#fedupwithforbes

'It was already one of the most lucrative endorsement deals in sports history [when Woods signed]... and it just went up from there.'

Brett Knight joins @Rosesmarietv on 'Forbes Talks' to discuss Tiger Woods ending his $500 million Nike partnership. trib.al/a4FVxEE

Women’s basketball players have traditionally played the sport in men’s sneakers.

Now brands like Puma, Nike and Adidas are looking to score with signature shoes for WNBA superstars.

by Justin Birnbaum for Forbes

forbes.com/sites/justinbi…

Women's basketball shoes are catching on (even Jason Sudeikis was wearing some Ionescus at the Golden Globes this weekend). Whoever captures the market first is going to get very rich.

Great story from Justin Birnbaum for Forbes SportsMoney:
forbes.com/sites/justinbi…

'I just look at is as a part of my career and my job to help grow the game.'

#ForbesUnder30 lister Jessica Pegula spoke about rising through the ranks of tennis players and making an impact.
forbes.com/30-under-30/20…

30 Under 30 2024: Meet The Athletes And Executives Leading Sports Into The Future trib.al/u6o1GaG #ForbesUnder30

Meet the athletes and sports business executives on the #ForbesUnder30 list: on.forbes.com/6016RBMqk Forbes Under 30 @Forbes

Tennis star and avid gamer Daniil Medvedev is joining the ownership group of esports organization M80, a source tells me. In January, Medvedev unveiled a new logo with Lacoste, and you can now see it on M80's uniforms.

Who are the highest paid #NHL players? Get the full list here: forbes.com/sites/brettkni… by Brett Knight

Who are the highest paid #NHL players? Get the full list here: forbes.com/sites/brettkni… by Brett Knight

Limited marketing opportunities and a slow-growing salary cap mean hockey players earn less than other sports stars, but Alex Ovechkin and a young rival are still making a cool $17.5 million each this season.

@TheBrettKnight has more at Forbes: forbes.com/sites/brettkni…

The NHL’s Highest-Paid Players 2023 on.forbes.com/6016u3QNg by Brett Knight

The NFL’s Highest-Paid Players 2023 on.forbes.com/6014P0760 by Brett Knight

Very good look at Coco Gauff, her earnings so far and the bonanza that likely lies ahead by Brett Knight via @forbes forbes.com/sites/brettkni…

Coco Gauff Made $3 Million With Her U.S. Open Win. The Real Riches Will Soon Follow. trib.al/Wkch8sB by Brett Knight

Coco Gauff made $3 million with her U.S. Open win. The real riches will soon follow. forbes.com/sites/brettkni… Forbes

Coco Gauff Made $3 Million With Her U.S. Open Win. The Real Riches Will Soon Follow. By Brett Knight on.forbes.com/6013P0tXL