Great line-up for this morning’s The Future is Flight event with JCDecauxUK - including sharinf some of the insights from the work with JCDecaux Global and Ipsos on global flying trends.

I've spent too many years explaining this over and over again...thank you Mark Ritson (and Marketing Week) for saying it too!

Maybe this will start to sink in and we can all talk about marketing to people. 👇

marketingweek.com/ritson-applica…

Painfully true!

WEBINAR REPLAY: Ipsos expert Tim Bond discusses insights into air passenger profiles, their connection with airport surroundings, and their views on advertising within airports JCDecaux Global: ow.ly/WTts50QR0s6​ #AirportMarketing #ConsumerBehavior #OOH ​ #Marketresearch

Feels unnervingly true to many of us, I think…

Well done to all the rider, helpers and organisers that made today’s Hemel Hempstead Cycling Club Reliability Ride possible!

Here’s a photo from one of the checkpoints, ready and waiting for those that braved the elements.

This still seems to be true.

And while AI gets better at what it does, and does more things, it changes things rather slowly.

Another great #PMWunlocked is in the books for Performance Marketing World and the main takeaway for me was marketers need to continue to embrace change on multiple fronts.

Here are my takeaways from the conversations and sessions from this year's conference. 👇
linkedin.com/pulse/embracin…

AI, Tech and Data stage at #PMWUnlocked opening with a great panel.

Can’t wait to share some of the latest insights from Ipsos UK on audience understanding to close day one of the great agenda the Performance Marketing World team have put together!

Ready for a packed day at #PMWUnlocked , just waiting for Performance Marketing World chief Robin Langford to take the stage to start us off!

I've spent the last few days with the JCDecaux Global team sharing the latest insights from a study we (@IpsosUK) conducted for them into air passengers.

Lots of interesting findings in the report, which you can find here 👇

✈ JCDecaux unveils “First Class Advertising – The Enduring Magic of Airports”, the latest global airport research, carried out by Ipsos: jcdecaux.com/press-releases…

This is great, it answers so many questions

Every gig venue should appoint one member of the crowd to take crappy photos and video throughout the show. They can then upload the next day for anyone who wants a picture or poor quality recording. Everyone else can put their phones away and enjoy themselves.

AI can be a powerful tool for marketers, but it's a mistake to blindly follow the data too. While not convinced by her analogy, Grace Kite's latest for Marketing Week sums up the importance of creative thinking alongside insights -> buff.ly/3OECurs

Just ridiculous. Who’d have noticed Starz appears to have the highest unsub rate in October, while Netflix is a fraction…but the actual figures may paint yet another story!

I wish people remembered that if you're doing something, and it takes time and it's hard and it makes you think a lot, thats doesn't mean

1) You're doing it wrong and/or
2) It's bad for you
and thus
3) We should seek to avoid or automate it

A lot of life is brain gym

I dreamed that Mark Ritson and I had matching blue paisley pyjamas.