Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace

#marketing digiday.com/marketing/why-…

Google DeepMind RecurrentGemma Beats Transformer Models

cc ⁦Paul Roetzer⁩ searchenginejournal.com/recurrentgemma…

#MedTwitter lukewarm take:

You can learn more about yourself going for a 15 min run, taking a $50 online strengths test, or seeing a therapist for 3-5 visits than paying 2-3K for a full body MRI.

#Health

Christina Farr Doctor Money Matters CancerGeek

Was JUST talking w/Dr. Mann about this, generally (Chair of Preventative Medicine and outgoing Director of the Office of Well-being at UMMC for those who don’t know). We have to have the lowest SOM faculty/physician burnout scores in the country! I hypothesize that’s because of…

Happy #EarthDay2024 !

Doctor Money Matters Ashley Winter MD || Urologist Dr. Glaucomflecken Vinay Prasad MD MPH Christina Farr Well I’ve seen two people die from a CT guided lung nodule biopsy. Broncho-venous fistula, one you could see happening on the corner of images when the heart starts filling with gas. I can’t recall if the biopsies were really necessary, but certainly I see plenty that aren’t.

Doctor Money Matters Ashley Winter MD || Urologist Dr. Glaucomflecken Vinay Prasad MD MPH Christina Farr I’ve also seen multiple bouts of pancreatitis, after EUS and FNA of cystic pancreatic lesions in old people, who overwhelmingly have benign cystic lesions that don’t do anything before the person dies of old age.

Doctor Money Matters Ashley Winter MD || Urologist Dr. Glaucomflecken Vinay Prasad MD MPH Christina Farr The fundamental disconnect is the ability to order a test and not be responsible for its result, but worse, be able to foist the responsibility for said result on another clinician.

I've has 1x leiomyoma, 1x simple cyst. The subsequent conversation has been interesting...

Doctor Money Matters Ashley Winter MD || Urologist Dr. Glaucomflecken Vinay Prasad MD MPH Christina Farr They don’t care. I can only surmise it’s because many have a pretty big investment interest in selling scans to the public.

Physicians who deal with fallout of false positives from whole body scans. Please post your stories here. Like the example from ortho surgeon below.
#MedTwitter Ashley Winter MD || Urologist Dr. Glaucomflecken Vinay Prasad MD MPH Christina Farr

This CEO has battled billionaire activist Carl Icahn twice — here's his advice to Disney CEO Bob Iger

#healthcare #Disney #leadership finance.yahoo.com/news/this-ceo-…

I talked about this on my podcast before the pandemic. All the issues have gotten worse.

podcasts.apple.com/us/podcast/doc…

Thanks for hosting a City of Hope and City of Hopeoc faculty retreat Terry Williams! Great company, weather, and food! Amazing skills for those successful in catching food in their mouth! #hiddentalents . Benihana

The impact of third parties in healthcare results in loss to patient and actual professionals and only sends $$$ away from both to the suits/wall st.

CancerGeek Doctor Money Matters Marketing an untested & expensive technology to pts under the guise of health is 🚩 #1

Venture $$$ with not a single medical group supporting it’s widespread use is 🚩 #2

Using unfounded claims to normalize use is a slippery slope towards preying on vulnerable pts 🚩 #3

Thanks for coming Wynn. And capturing this great shot!

We all need a little more compassion for each other in this broken healthcare system, Shawn F. Gremminger. Patients vs physicians and we all lose. Patients and physicians advocating together for a better future and we all win.

I Love Istanbul!

Dinner with Friends at Alaf on the Bosphorus

A new study claims #GPT4 matches doctors on med exams but testing #LLMs like people could lead to misleading results/misinterpreting their capabilities. We should focus more on 'how' & evaluations that reflect the actual practice of medicine > test scores.
buff.ly/4d7Duik

I’m at the health policy guys office and I’m still waiting for coherent policy that will protect patients and health care professionals & not pander to the insurance, hospital & pharma industries instead.
I’ve been waiting my entire life. Why can’t policy people get it done?