🤨Surprise, surprise, cookie removal has been delayed yet again. Here is what ID5 thinks about this development: news.id5.io/2024/04/24/a-l…

“A big part of the frustration around the identity space is that brands and agencies have been the last piece of the puzzle to fall in line; everybody’s been waiting for buyers to be involved.”

Mathieu Roche discusses ID5's $20 million funding round

videoweek.com/2024/04/09/id5…

The S4S Ventures co-founder is the latest to invest in ID5, alongside information and insights company TransUnion UK.

Huge congrats to Aperiam portfolio company ID5 on their $20m Series B fundraise!

ID5 is the largest cookieless identifier worldwide, powering almost 50% of all online ad transactions.

LETS GO Mathieu Roche 🚀🚀!

businesswire.com/news/home/2024…

Massive congrats team ID5 👏

More here from Lara O'Reilly.

#Identity #AdTech businessinsider.com/id5-pitch-deck…

Just met the #cookiemonsters in Times Square 🤣 Very timely ahead of ID5’s On the Road event in NYC this afternoon and IAB Tech Lab’s As the Cookie Crumble event tomorrow 🙌🏻 Bring it on 🚀

Looking forward to attending this year and having our own Josh Yamuder take the stage.

Learn more about our new partnership with ID5 here: tritondigital.com/press-releases…

📣📣 Hot off the press: Triton Digital announces partnership with ID5 for identity enrichment.

Through this partnership we'll improve #advertising targeting and addressability in the #audio space while complying with privacy regulations globally.

tritondigital.com/press-releases…

🍎ID5 is back on the road in 2024 and headed to NYC!

Here's a sneak peak at what you can expect:
📐Measurement Takes Center stage
🪪 2024: The Year of ID Collaboration
🤔The Evolving Role of the SSP
🎧Identity Beyond the Browser

💾 Save your spot now \> ow.ly/A4pJ50QG4MJ

Today, ID5 is celebrating International Women's Day by shining a spotlight on our partners!
ow.ly/RVIU50QOxs7

Privacy Sandbox has grabbed everyone’s attention, but a deeper dive reveals potential pitfalls.
AdExchanger
📕Read More > ow.ly/G7lz50QMmX3

Really interesting article on what TTD is facing in 2024/2025 by Lara O'Reilly Ryan Henry Joe Lauren Johnson

businessinsider.com/the-trade-desk…

Worth noting that the most widely integrated cookie replacement is not UID 2.0, but (@aperiamventures portfolio co) ID5.

ID5 is hiring! We're looking for an experienced DataOps Engineer to join our infrastructure team.

Apply Now > ow.ly/Q05u50QERCl

📺 Take a deep dive into CTV addressability in our interview with Davide Rosamilia, Director of Product Management at ID5.
Topics include:
▪️ evolution of addressability
▪️ role of alternative ID providers
▪️ universal identifiers in the CTV space

🔗 hubs.la/Q02jqSq90

Yesterday was Data Privacy Day! To celebrate ID5 will be sharing privacy tips and content across our social channels this week.

Call me nerd, but I ❤️ a good ad tech deep dive! Ari Paparo and Andrew Casale are doing a great job explaining what an SSP curation marketplace is 👏 We see a lot of activity moving that way, and the lack of post-cookie strategy by DV360 being a massive driver of that move 💡

Eyeota audience targeting data and our 75+ branded data partner audiences, powered by Universal ID ID5 are now available for global advertisers to activate on the independent programmatic platform Adform.

Read more about it here👇
bit.ly/3vJCz6B